1986 Isuzu Trooper Ls Sport Utility 2-door 2.2l on 2040-cars

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16 things I learned about the Isuzu VehiCROSS

There are plenty of cars I remember existing, but actually know very little about due to the passage of time or just not particularly caring when they were new. Take the Isuzu VehiCROSS, which I fondly recall as this wackadoo off-roader from the late 1990s and early 2000s. But honestly, that's about it. So, since I've got a little extra time kicking about, I decided to fall into the rabbit hole labeled Isuzu VehiCROSS for an hour to see how much I could find out about this SUV (or "sport/utility" in 1999 parlance) that shared labeling with the watch I wore in 1999. Enjoy. 1) The VehiCROSS was not based on the Rodeo, as I always assumed, but rather the Trooper RS. Oh, so that bigger, boxier Isuzu they turned into an Acura? No, no, no. The RS was the two-door Trooper, and specifically the second-generation two-door Trooper, which I just discovered was a thing. And what a gawky, dorky, that-has-to-be-Photoshopped thing it was. Apparently, the Trooper RS was sold in the United States from 1993 to 1995, and in very small numbers. That is not surprising. 2) It was probably obvious, but the VehiCROSS was based on a concept car. Specifically, a concept car shown at the 1993 Tokyo auto show.  3) The quick turnaround from concept to its Japanese market introduction for 1997 was the result of some innovative manufacturing methods at the time (it arrived in the United States in 1999). According to the Motor Trend first drive, "There would be no time-consuming clinics, no 'courtroom drama' with the finance department, and to oversee the project, a 'Zip Team' consisting of 15-20 members was given the task of developing the vehicle in about half the normal time." Among its accomplishments, the team came up with a way to more quickly and cheaply produce the VehiCROSS' unique body pieces. Again according to Motor Trend, Isuzu used carbon stamping dies inside of the conventional cast iron dies. Though the carbon could be used far fewer times and result in a reduced overall capacity, they cost one-third to one-half as much and could be made in about six weeks – the cast iron ones would take four months and run about $1.5 million in 1990s dollars. Isuzu estimated they'd only be able to produce 2,400 VehiCROSSes per year until the carbon dies wore out. Then that would be it. According to sales data on Wikipedia, Isuzu managed to sell 2,005 in the U.S. alone in year 1 and 4,153 in total. In Japan, there were 1,805 sold in total.

Junkyard Gem: 1996 Isuzu Trooper

Though Americans had been buying the Isuzu-built Chevrolet LUV pickup since the 1972 model year (plus plenty of Isuzu-derived Chevettes and Chevette components later on), the first widely available Isuzu-badged vehicle available here was the LUV-sibling P'Up. That was the 1981 model year, and the I-Mark (Gemini) and Impulse (Piazza) soon followed. Later in the 1980s, GM (which owned a hefty chunk of Isuzu by that time) began selling Isuzu-built Spectrums and Storms with Chevrolet and/or Geo badges… but Isuzu started its United States business by selling trucks, and that's the only type of Isuzu you could buy new here when the company departed our shores in 2009. The Trooper SUV first went on sale here for the 1984 model year, and eventually the Trooper became the biggest-selling Isuzu in North America. Here's an example from the sales heyday of the middle 1990s, found in a Colorado self-service yard. In its homeland, this truck was known as the Bighorn. Elsewhere around the globe, however, it went by far too many names to list here (though Trooper was the most common). Highlights include the Holden Jackaroo and Caribe 442. Honda's desperation to cash in on the 1990s North American SUV craze led to the creation of an Acura-badged Trooper, known as the SLX and sold here from the 1996 through 1999 model years. As part of this arrangement between Isuzu, GM, and Honda, the Isuzu Rodeo became the Honda Passport here (confusing every North American who had ever bought a Passport-badged Honda Super Cub, which got that name so as not to run afoul of the builders of the Piper Super Cub aircraft) and Isuzu dealers sold Honda Odysseys with Oasis badges. Once we'd gotten a few years into our current century, the only Isuzu-badged vehicles you could buy new here (not counting commercial trucks) weren't even built by Isuzu at that point. One was the Ascender (a badge-engineered Chevy Trailblazer) and the other was the i-Series pickup (a badge-engineered Chevy Colorado). Oh, sure, a handful of Axioms and Rodeos slunk out of American Isuzu showrooms in the early years of the 2000s, but the clock really started ticking for Isuzu USA when the final Troopers showed up for 2002. When this truck was built, Isuzu was engaged in an eye-gouging, kidney-spearing price- and financing-deal war with Mitsubishi Motors and its Montero.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.