1998 Isuzu Rodeo 4x4 1/4 Ton V6 on 2040-cars

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Come see all the cool cars in Geneva that we don't get in America

The Geneva Motor Show is usually the highlight of auto show season. There are always a ton of interesting debuts. This year alone, we saw new models from McLaren, Ferrari, Porsche, Mercedes-AMG and more. That doesn't count the ridiculous and tasteless stuff that comes out of Brabus or Mansory. Personally, one of the biggest reasons I enjoy going is to see all the cool stuff that we won't get in America. Watch the video for a brief walkaround of the show floor. Even the city streets offer unusual sights for Americans. Geneva is so close to France that there are Citroens, Peugeots and Renaults everywhere. Then there are cars like the Volkswagen Polo and Up! or a multitude of wagon variants of cars like the Mercedes-Benz C-Class and Audi A4 and A6. Even the exotics come out in droves. There was a Porsche 911 Reimagined by Singer parked along a side street. There were two Lamborghini Aventadors parked outside our hotel. Just Geneva things. Design/Style Geneva Motor Show Isuzu Suzuki Citroen Peugeot Renault SEAT Skoda Truck Coupe Hatchback Wagon Performance Videos renault megane renault clio peugeot 508

Junkyard Gem: 1990 Geo Storm GSi

General Motors created the Geo division in 1989, to sell rebadged Suzukis, Toyotas, and Isuzus in the United States. Most of these cars were snoresville econoboxes, but two Geo models got high-performance upgrades and GSi badging: the Prizm GSi (aka Toyota Corolla GT-S) and the Storm GSi (aka Isuzu Impulse). We saw a discarded Prizm GSi in this series last year, and now it's the Storm GSi's turn, with this '90 in a Phoenix self-service yard. The Storm GSi had a DOHC four-cylinder Isuzu engine making 130 horsepower, which was excellent for a 1990 car weighing a mere 2,392 pounds. The 2,174-pound 1990 Honda CRX Si had a mere 108 horsepower (and two seats), and it cost $11,130 versus the Storm GSi's just-slightly-higher $11,650 price tag. Of course, Isuzus never developed quite the reputation for reliability enjoyed by Hondas. This Isuzu notched up an impressive final mileage figure, though. The Storm sold for just the 1990 through 1993 model years, and the GSi still has a devoted following to this day. The interior is straight-up late-1980s-style Japanese-econobox stuff, with plenty of tough gray plastic. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Not long ago, Toyota and Honda were the last word in the world of sporty imports. But that was just the calm... before the Storm. Featured Gallery Junked 1990 Geo Storm GSi View 12 Photos Auto News Isuzu Automotive History Performance geo

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.