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Junkyard Gem: 1986 Isuzu I-Mark Hatchback
Wed, Mar 13 2019Thanks to the long global reach of The General's tentacles, Americans looking for economy cars at GM dealerships during the middle 1980s could buy Suzukis (the Chevrolet Sprint), Opels (the Chevrolet Chevette), Daewoos (the Pontiac LeMans), and Isuzus (the Chevrolet Spectrum). Just as Mitsubishi sold Mirages in the United States while Chrysler continued to sell the Mirage's Colt sibling, Isuzu moved in with the new front-wheel-drive I-Mark to compete with its Spectrum twin. These cars weren't big sellers and they didn't last very long on the road, but I managed to find this '86 in a Denver, Colorado, self-service wrecking yard. The I-Mark was known as the Gemini in its Japanese homeland and in Europe; the front-wheel-drive second-generation Gemini debuted in 1985. This one didn't make it to 150,000 miles, unlike most of its Honda, Toyota, and Nissan competitors, but it was pretty cheap when new. The hatchback listed at $7,149 in 1986, dismayingly more than the stripped-down '86 Civic 1.3 hatchback ($5,479) but closer to the similarly equipped Civic DX hatchback ($6,699). If you were really brave that year, you could have purchased a new Hyundai Excel for a mere $4,995. This is the base engine, a 1.5-liter four rated at 70 horsepower. Believe it or not, an I-Mark Turbo was available a year later, and it boasted 110 horses. My favorite thing about 1980s Isuzus is the way the HVAC controls are labeled. You can choose between "wind in your long, feathered hair" and "wind on your high-heeled disco boots" settings here. This car is in very nice shape for a dated econo-commuter from a long-departed brand, considering that it survived for a good 20 years while being worth approximately scrap value. For the very strong owners of decade-old Chevy Vegas, the Isuzu I-Mark seemed like a wise choice. Some of the first appearances of the soon-to-be-legendary Joe Isuzu were in I-Mark ads. Priced at only $9!
Junkyard Gem: 1996 Isuzu Trooper
Fri, Sep 9 2022Though Americans had been buying the Isuzu-built Chevrolet LUV pickup since the 1972 model year (plus plenty of Isuzu-derived Chevettes and Chevette components later on), the first widely available Isuzu-badged vehicle available here was the LUV-sibling P'Up. That was the 1981 model year, and the I-Mark (Gemini) and Impulse (Piazza) soon followed. Later in the 1980s, GM (which owned a hefty chunk of Isuzu by that time) began selling Isuzu-built Spectrums and Storms with Chevrolet and/or Geo badges… but Isuzu started its United States business by selling trucks, and that's the only type of Isuzu you could buy new here when the company departed our shores in 2009. The Trooper SUV first went on sale here for the 1984 model year, and eventually the Trooper became the biggest-selling Isuzu in North America. Here's an example from the sales heyday of the middle 1990s, found in a Colorado self-service yard. In its homeland, this truck was known as the Bighorn. Elsewhere around the globe, however, it went by far too many names to list here (though Trooper was the most common). Highlights include the Holden Jackaroo and Caribe 442. Honda's desperation to cash in on the 1990s North American SUV craze led to the creation of an Acura-badged Trooper, known as the SLX and sold here from the 1996 through 1999 model years. As part of this arrangement between Isuzu, GM, and Honda, the Isuzu Rodeo became the Honda Passport here (confusing every North American who had ever bought a Passport-badged Honda Super Cub, which got that name so as not to run afoul of the builders of the Piper Super Cub aircraft) and Isuzu dealers sold Honda Odysseys with Oasis badges. Once we'd gotten a few years into our current century, the only Isuzu-badged vehicles you could buy new here (not counting commercial trucks) weren't even built by Isuzu at that point. One was the Ascender (a badge-engineered Chevy Trailblazer) and the other was the i-Series pickup (a badge-engineered Chevy Colorado). Oh, sure, a handful of Axioms and Rodeos slunk out of American Isuzu showrooms in the early years of the 2000s, but the clock really started ticking for Isuzu USA when the final Troopers showed up for 2002. When this truck was built, Isuzu was engaged in an eye-gouging, kidney-spearing price- and financing-deal war with Mitsubishi Motors and its Montero.
Come see all the cool cars in Geneva that we don't get in America
Mon, Mar 12 2018The Geneva Motor Show is usually the highlight of auto show season. There are always a ton of interesting debuts. This year alone, we saw new models from McLaren, Ferrari, Porsche, Mercedes-AMG and more. That doesn't count the ridiculous and tasteless stuff that comes out of Brabus or Mansory. Personally, one of the biggest reasons I enjoy going is to see all the cool stuff that we won't get in America. Watch the video for a brief walkaround of the show floor. Even the city streets offer unusual sights for Americans. Geneva is so close to France that there are Citroens, Peugeots and Renaults everywhere. Then there are cars like the Volkswagen Polo and Up! or a multitude of wagon variants of cars like the Mercedes-Benz C-Class and Audi A4 and A6. Even the exotics come out in droves. There was a Porsche 911 Reimagined by Singer parked along a side street. There were two Lamborghini Aventadors parked outside our hotel. Just Geneva things. Design/Style Geneva Motor Show Isuzu Suzuki Citroen Peugeot Renault SEAT Skoda Truck Coupe Hatchback Wagon Performance Videos renault megane renault clio peugeot 508