2003 Isuzu Rodeo S Sport Utility 4-door 2.2l on 2040-cars

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Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.

Isuzu truck concepts include honeycombed ‘toaster on wheels’

Isuzu took to its hometown auto show to highlight its work in developing next-generation transport trucks, showing eight vehicles and four powertrain systems at the 45th Tokyo Motor Show. The most notable of the bunch are a pair of concepts: the FD-SI, a light-duty delivery truck designed around principles found in the insect kingdom, and the Elf EV, an all-electric version of its light-duty workhorse featuring a large-capacity battery with rapid-charging capability. From a design perspective, the FD-SI will get all the attention — much of it probably of the bemused sort. In truth, it looks like a futuristic toaster on wheels, a rolling box structure fitted with honeycomb patterns on the side panels and a glass cab windshield that seems borrowed from a heavy-duty construction crane. It turns out the honeycomb motif is no mere design whim; Isuzu says its designers focused on the "group intelligence" of insects and tried to apply that principle to the delivery vehicle. So the honeycomb exterior is replicated in the cargo space as hexagonal tube-shaped boxes, which the automaker says is a good compromise between strength and storage space. Inside the cab, the driver controls and seat have all been centralized, with the steering wheel retractable, to encourage smoother operability and more comfortable living space for the driver. "We want to support the drivers, the front-line people of "Transport," with unconventional ideas," Isuzu says. The Elf EV, on the other hand, is a zero-emissions, low-vibration delivery truck powered by a lithium-ion battery that'll take the vehicle at least 100 km, or 62 miles, on a single normal or fast-charge. It sports a 4x2, rear-wheel drive transmission with independent suspension in the front and leaf suspension in the rear. Here's a quick list of Isuzu's other Tokyo offerings: A 6x6 all-wheel-drive truck, featuring single wheels on all axles, built for rough terrain such as areas hit by major natural disasters. 80th anniversary editions of the Giga heavy-duty truck, geared with a remote monitoring system to transmit vehicle data for remote analysis to ensure safe driving; the Forward medium-duty truck, which boasts 10 percent higher fuel economy than its 2015 version; and the internal-combustion version of the Elf light-duty truck, which is sold in the U.S. as the N-Series.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.