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16 things I learned about the Isuzu VehiCROSS

There are plenty of cars I remember existing, but actually know very little about due to the passage of time or just not particularly caring when they were new. Take the Isuzu VehiCROSS, which I fondly recall as this wackadoo off-roader from the late 1990s and early 2000s. But honestly, that's about it. So, since I've got a little extra time kicking about, I decided to fall into the rabbit hole labeled Isuzu VehiCROSS for an hour to see how much I could find out about this SUV (or "sport/utility" in 1999 parlance) that shared labeling with the watch I wore in 1999. Enjoy. 1) The VehiCROSS was not based on the Rodeo, as I always assumed, but rather the Trooper RS. Oh, so that bigger, boxier Isuzu they turned into an Acura? No, no, no. The RS was the two-door Trooper, and specifically the second-generation two-door Trooper, which I just discovered was a thing. And what a gawky, dorky, that-has-to-be-Photoshopped thing it was. Apparently, the Trooper RS was sold in the United States from 1993 to 1995, and in very small numbers. That is not surprising. 2) It was probably obvious, but the VehiCROSS was based on a concept car. Specifically, a concept car shown at the 1993 Tokyo auto show.  3) The quick turnaround from concept to its Japanese market introduction for 1997 was the result of some innovative manufacturing methods at the time (it arrived in the United States in 1999). According to the Motor Trend first drive, "There would be no time-consuming clinics, no 'courtroom drama' with the finance department, and to oversee the project, a 'Zip Team' consisting of 15-20 members was given the task of developing the vehicle in about half the normal time." Among its accomplishments, the team came up with a way to more quickly and cheaply produce the VehiCROSS' unique body pieces. Again according to Motor Trend, Isuzu used carbon stamping dies inside of the conventional cast iron dies. Though the carbon could be used far fewer times and result in a reduced overall capacity, they cost one-third to one-half as much and could be made in about six weeks – the cast iron ones would take four months and run about $1.5 million in 1990s dollars. Isuzu estimated they'd only be able to produce 2,400 VehiCROSSes per year until the carbon dies wore out. Then that would be it. According to sales data on Wikipedia, Isuzu managed to sell 2,005 in the U.S. alone in year 1 and 4,153 in total. In Japan, there were 1,805 sold in total.

Junkyard Gem: 1984 Isuzu P'up

General Motors, wishing to sell a small pickup to compete with the likes of the Toyota Hilux and Nissan 521, began importing the Isuzu Faster for the 1972 model year, equipping it with Chevrolet LUV badges. Ford brought over the Mazda Proceed as the Courier the same year, while Chrysler turned to Mitsubishi to provide the Plymouth Arrow Truck and Dodge Ram 50 a bit later on. Once GM introduced the all-Detroit S-10 for the 1982 model year, however, the LUV's reign ended. Fortunately for fans of the Light Utility Vehicle, Isuzu began selling these trucks under its own badging here in 1981. This truck was called the P'up, and sales continued through 1987. Here's one of those P'ups, found in a Denver boneyard last month. This truck has the long-bed option. The purple paint and black stripes appear to be non-factory items, as the engine-compartment paint is silver. Under the hood, we see the 1.9-liter G200Z engine, as used in the Impulse and early Trooper. It had 86 horsepower on tap, which made this truck quite a bit zippier than the version with the 58-horse diesel (several decades back, I had a job that involved driving a diesel P'up and I can state from experience that the oil-burning P'up was an agonizingly slow machine). Still, this truck must have been on the poky side, what with its (optional) three-speed automatic transmission. What's this— air conditioning in a compact pickup? That was still something of a blasphemous idea in the middle 1980s. Someone installed a functional cold-air induction system involving an aftermarket air cleaner protruding from the hood, above the carburetor. Let's hope there was a filter element in here, because it doesn't do a carb any good to suck in bugs and dirt (not to mention filling with water while parked outdoors during rainstorms). This is by far the most common sticker found on vehicles in Denver-area wrecking yards. The Incredibles Empire appears to get mightier with each passing day, though I see plenty of stickers from other cannabis-related businesses in these yards. Fox Street Wellness is still around, though under a new name. What better vehicle for picking up a bag of Girl Scout Cookies weed ("best reserved for experienced cannabis consumers") than a purple P'up with hood-mounted air cleaner? Today, the Purple P'up's final parking spot is just a few miles to the north of this dispensary.

Junkyard Gem: 1994 Isuzu Rodeo 4WD

After a decade in which Isuzu-built Chevrolet LUV pickups, Isuzu-engined Chevrolet Chevettes and Isuzu Geminis with confusing "Opel by Isuzu" or "Buick/Opel Isuzu" badges, Isuzu finally began selling Americans its vehicles with Isuzu badging in the early 1980s. There were Isuzu cars, sure, but the P'up pickup and (starting in 1984) the Trooper SUV showed that Isuzu was likely to rake in the most yen by selling trucks on this side of the Pacific. The three-door convertible Amigo appeared here in 1989, but it was a little too small and silly to sell much among the suburban-commuter set. For the 1991 model year, a five-door Amigo sibling showed up: the Rodeo. The early Rodeo is getting quite rare today, but I was able to find this fairly clean '94 in a Denver-area self-service yard a few months back. These trucks, which were based on the same chassis as the P'up (known as the Isuzu Pickup after 1987) sold well in Colorado. You could get the first-generation Rodeo with rear-wheel-drive, but the four-wheel-drive version made more sense if you wanted to slog through snow and mud in the Rockies (or just feel safe when crossing a parking lot dusted with the white stuff). This truck has true four-wheel-drive, not what eventually became known as all-wheel-drive, but at least the higher trim levels had automatic locking hubs instead of the manual sort that forced you to stop and kneel in the mud to switch. Americans loved automatic transmissions nearly as much in 1994 as we do today, but they cost a lot more relative to manuals back then. This truck has a five-speed manual. The MSRP on this truck was $19,249, or about $39,075 in 2022 dollars. If you wanted it with an automatic transmission, the price went up to $20,349 ($41,310 today). The air conditioning in this one cost an additional 850 bucks (1,725 bucks now). The engine is an Isuzu 3.2-liter V6, rated at 175 horsepower. This truck was built at Subaru-Isuzu Automotive in Indiana; Subaru eventually bought out Isuzu's share of the joint venture and now only Subaru models are built there. Just to add another manufacturer to the mix, Honda sold rebadged Rodeos with Passport badges (and rebadged Troopers as Acura SLXs). This one was well-cared-for, looking clean for a machine with close to 200,000 miles on the clock. We can assume that some costly mechanical ailment finally sent it to this, its final parking place.