1993 Isuzu Other on 2040-cars

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Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.

Junkyard Gem: 1992 Isuzu Amigo

After some success providing General Motors with small Faster pickups badged as Chevrolet LUVs in North America (plus some Chevette-related Geminis labeled "Buick/Opel by Isuzu," which confused everybody), Isuzu began selling vehicles under its own name here in the early 1980s. At first, we just got I-Mark subcompacts and P'up pickups. Then the Trooper SUV appeared in 1984, and Isuzu joined the suburban-commuter truck game in a big way. For the 1989 model year, the little Amigo three-door convertible SUV landed on our shores. Here's one of those early trucks, found in still-rad condition in a San Francisco Bay Area self-service yard recently. Once Isuzu made a version with five doors and a solid roof, giving it Rodeo badges in the process, the Amigo became more of an afterthought in the North American Isuzu world. Amigo sales halted here after 1995, then resumed for 1998-2000 (after which the three-door became the Rodeo Sport before disappearing in 2003). Starting in 1996, Isuzu replaced its Amigo-platform-related pickup with a rebadged Chevy S-10 known as the Hombre. That meant that Spanish-speaking Isuzu shoppers could be disturbed by the prospect of buying a friend or a man. The Isuzu company itself was named after a river in Mie Prefecture. The Suzuki Samurai kicked off the "cute-ute" craze for the 1986 model year, with the Suzuki Sidekick/Geo Tracker appearing in 1989. Around the same time, irritating pastel colors and squiggly graphics became trendy. This — and other unfortunate 1980s fashions — continued well into the 1990s (One man's "irritating" and "unfortunate" is another's "delightful" - Ed). This odometer can't be right! I suspect a broken speedometer cable. The engine is a 2.6-liter inline-four rated at 119 horsepower.  Unlike Honda's VTEC, the variable-cam-timing system that made its debut in the 1989 Honda Integra, Isuzu's I-TEC name just stood for an electronic fuel injection system.  The only transmission in the Amigo for the first couple of years was a five-speed manual, which is in this truck. That three-pedal setup kept the Amigo's appeal limited to the small group of American drivers willing to work a clutch. The optional automatic became available for 1992. You could get the Amigo with four-wheel drive, but this one is the cheaper rear-wheel-drive version. This interior looks so nice that perhaps this Amigo really did get junked with 57,000+ on the odometer.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.