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Infiniti and Steph Curry team up for hilarious 'ugliest car ever' prank

Stephen Curry, the famous Golden State Warriors basketball player, and Infiniti just pulled an epic and cringeworthy prank on Curry's friend COSeezy. In case you hadn’t noticed the commercials, Curry is a brand ambassador for Infiniti, so heÂ’s pretty tight with the Japanese luxury brand. The MVP invited his friend over to help him shoot a commercial for a mysterious new Infiniti concept car that Curry “helped design.” COSeezy was there to react to what would surely be an incredible piece of machinery. What Curry ended up showing him was a GO-4. You may have seen one of these crawling along city streets doing the odd job or two, and thereÂ’s absolutely nothing glorious about them. Curry dressed this particular GO-4 out with one hell of a body kit in an attempt to fool COSeezy into thinking it was a fancy new concept car. And he succeeded. Take a gander at the footage and have a laugh for yourself — things get rather awkward and embarrassing for COSeezy as the video goes on. But hey, thatÂ’s what pranks are for. In case you were wondering, the luxurious GO-4 features a 1.0-liter three-cylinder engine that puts out 66 horsepower. It has a four-speed automatic transmission and achieves a claimed 45 mpg. The vehicle looks ridiculous, though, and thatÂ’s pretty much all that matters here. Infiniti did pull an actual concept car out of a nearby garage after they let COSeezy know it was a prank. They had the QX Inspiration Concept on hand — itÂ’s the crossover Infiniti showed at the Detroit Auto Show this year.

Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.

Infiniti Q60 Concept a shadowy vision of future coupe

Until now, the Infiniti Q60 has been one of the brand's holdovers from its old naming scheme and previous design ethos, as a rebadged G37 Coupe. Those times are coming to an end though, because we are getting our first glimpse at a Detroit Auto Show-bound concept that previews the next-gen two-door. Infiniti's freshly released teaser shows the sport coupe concept in shadowy silhouette. Based on this photo, we can see that the Q60's design features delicately swooping lines with a touch of hard-edged contrast coming from sharp creases in the body. Portions of it, especially towards the rear, bring a little of the Q80 Inspiration from the Paris Motor Show to mind. A previous rumor suggests this shape is very close to the actual design of the production version. Infiniti subtly reiterates that in its release by saying the concept foreshadows the styling we might see in future products from the luxury automaker. Scroll down to read the concise announcement for the Q60 concept. Infiniti Q60 Concept: The Power of Exhilaration December 12, 2014 Hong Kong – Infiniti today gives an intriguing first look at the premium sports coupe concept to be displayed at the 2015 North American International Auto Show (NAIAS) in Detroit. Muscular lines are revealed in the silhouette of the Q60 Concept: pure, well-defined contours, making the concept's intentions easy to understand at first glance. Overall proportions and full-sized wheels placed out at the corners of Q60 Concept make an unmistakable design statement and add to the exhilaration of the performance coupe. This latest concept builds upon the design language seen on recent Infiniti concept cars, foreshadowing the strong visual consistency to be a key ingredient of products in the future Infiniti lineup. ENDS