2002 Infiniti on 2040-cars

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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2023 Infiniti QX55 starts at $50,175, an increase of $2,650

Infiniti has added "more standard luxury amenities, driver-convenience features, and Infiniti Premium Care" to all grades of the 2023 QX55. The plusher digs come at a price, though. The entry-level Luxe and mid-level Essential trims have each gone up by $2,650, the 2023 Luxe costing $50,175 after the $1,025 destination charge, the 2023 Essential costing $55,275. The top Sensory trim has only been increased by $750, rising to $58,825. The dosh buys perforated leather upholstery, 4-way power lumbar adjustment for the driver's seat, a USB-C port for the back passengers, rear door handles with integrated LED welcome lighting, auto-folding heated outside mirrors with blind spot detection, and ProPILOT Assist across the board. Three-year standard maintenance program Infinity Premium Care is thrown in, too, providing routine inspections, oil changes and tire rotations for purchasers and lessees. Every variant also comes with wireless Apple CarPlay, but Android Auto still requires a cord. Moving to the Essential upgrades to adaptive LED headlights in a cube design with auto leveling, adds Traffic Sign Recognition to the ADAS suite, and extends feature content with items like climate controlled front seats, around-view monitor, and 3D building graphics for the navigation system. The QX55 Sensory picks up even nicer leather seating, four-way power lumbar adjustment for the front passenger, heated outboard seats in the second row, a heads-up display, and a motion-activated rear hatch. The powertrain holds steady with the 2.0-liter variable-compression four-cylinder making 268 horsepower and 280 pound-feet of torque, "shifting" through a continuously variable transmission and sending power to both axles. The 2023 QX55 can be configured at the Infiniti site now, arriving at dealerships sometime this summer.

Infiniti QX70 S Design goes dark in the City of Light

As Infiniti continues its attempts at making inroads in the European market, it's showing off a sharper-looking version of its QX70 crossover. Much as it does in the US market, the CUV, formerly known as the FX, is adding an S Design trim.
The new trim pack adds plenty of dark chrome to the exterior of the fashion-forward QX70, with the stuff finding its way onto the grille, foglight surrounds and side grilles. While not dark chrome, the 21-inch alloys, mirror caps and roof rails are now painted black, while the headlights are smoked. Black lacquer trim, black leather and purple stitching stand out in the S Design's cabin.
Hop up top for our full gallery of live photos of Europe's new, dark-chrome-adorned QX70, and then head below for the original press release, issued by Infiniti earlier this month.