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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

About 20k Nissan Pathfinder, Infiniti JX models recalled for potentially faulty brakes

The National Highway Traffic Safety Administration has issued a recall for the 2013 Nissan Pathfinder and 2013 Infiniti JX due to a problem with the front brakes. The problem is a result of the brake torque member (a part that attaches the brake caliper to the front suspension), which was cast improperly with a structural weakness that could possibly lead to "reduced braking, increasing the risk of a crash," according to NHTSA. How, you ask? If the part breaks, the brake caliper could move position and possibly make contact with the wheel.
Around 20,000 of these sister crossovers are being recalled, but it doesn't sound like all were equipped with the faulty component. Dealers will inspect vehicles built between December 3, 2012 and January 29, 2013, and replace components from the defective batch. The recall goes into effect next month, but until then, the official recall notice is posted below with information for how owners can contact Nissan.

Infiniti shows off the new Q50 engine lineup in Chicago

Infiniti has a raft of engine options it's rolling out on the Q50 sedan. We found out about most of them a couple of months ago, but they're now confirmed in all their turbocharged glory. And they'll all be showcased this week at the Chicago Auto Show. The base engine is a 2.0-liter turbo four based on a Mercedes design and built at the new joint-venture engine plant in Tennessee. The engine produces 208 horsepower and 258 pound-feet of torque and will be available in the Q50 2.0t in either rear- or all-wheel drive. If those specs strike you as familiar, they're the same that you'd find in the Mercedes CLA250 and GLA250, both of which similarly make their 4Matic traction optional, but come standard in front- (not rear-) drive form. Above the four-pot sits a new 3.0-liter twin-turbo V6 that replaces the naturally aspirated 3.7-liter unit and will be available in two states of tune. The 3.0t model offers 300 hp and 295 lb-ft, but the performance model – dubbed Q50 Red Sport 400 – cranks it up to 400 hp and 350 lb-ft. Both versions come mated to a seven-speed automatic transmission and either rear- or all-wheel drive. The fourth powertrain options carries over in the form of the Q50 Hybrid, which still pairs a naturally aspirated 3.5-liter V6 to a 50-kW electric motor for a combined output of 360 hp. So if you like your sports sedan to come with some manner of assist, the Q50 offers plenty of choices. But if you're in the atmospheric camp, we're afraid you'll have to look elsewhere. Related Video: Infiniti Presents Three New Q50 Sports Sedan Engines for the First Time at the 2016 Chicago Auto Show - Q50 Red Sport 400 offers new 400-horsepower VR-series 3.0-liter V6 twin turbo engine - Advanced 300-horsepower VR V6 twin-turbo version shown for the first time in Chicago - Pair of new V6 twin turbo engines joined by new 2.0-liter turbo inline-4 rated at 208 horsepower CHICAGO (Feb. 11, 2016) – Infiniti today revealed the full lineup of new advanced engines for its Infiniti Q50 sports sedan at the 2016 Chicago Auto, including two 3.0-liter V6 twin turbo engines and a 2.0-liter 4-cylinder turbo engine. The trifecta of new powerplants will be available beginning this spring. Joining the three new engine-equipped Q50 models – designated the Q50 2.0t, Q50 3.0t and Q50 Red Sport 400 – on display at the country's oldest and best-attended auto show are the redesigned 2016 QX60 crossover and the all-new QX30 premium active crossover.