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Infiniti teases Qs Inspiration electrified sedan concept for Auto Shanghai

Infiniti has the third installment of its Q concept lineup ready for Auto Shanghai in a couple of weeks. The 2018 Detroit Auto Show saw the Q Inspiration concept, a slinky pearlescent sports sedan. This year's Detroit show welcomed the QX Inspiration concept, an ivory electric crossover that previewed a future product. The Shanghai debut blends the two with the Qs Inspiration concept, "an electrified sports sedan for the future," that previews a forthcoming product. The Qs Inspiration appears to pick up where the 2018 Q Inspiration left off. We noted last year's show car didn't have visible tailpipes, and we suspected an electric powertrain. That wasn't the case — Infiniti said the brand's VC-Turbo technology powered the four-door. This new Qs Inspiration is built on an "all-new flexible architecture developed specifically for electrified powertrains." That's a curious distinction if by electrified Infiniti means an electrically assisted ICE. If a car needs all the paraphernalia of an ICE drivetrain, where's the electric leap? It must be somewhere, because Infiniti says the Qs Inspiration is as groundbreaking as the Q45 sedan that birthed the brand in 1989. Company boss Christian Meunier said, "Electrification creates a range of new possibilities for sedans," the concept "letting us imagine how this type of car could be reinvigorated and adapted to fit the changing needs and tastes of drivers." The teaser tells us nothing but to expect more white. There will be an "electrified form language" outside, a "minimalist cabin" inside. The dual-zone interior contains a "clutter-free cockpit ... to engage the driver, and a relaxed passenger zone that make the most of the generous interior space." Naturally, there'll be more Japanese "artistry and craftsmanship" than you can process in one sitting. Stay tuned April 16 for the reveal.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti all but certain to produce Q50 Eau Rouge [w/video]

These pages are full of projects that automakers have tried to get moving but never quite managed to. And Infiniti has had its fair share, particularly when it comes to high-performance models. It's tried to drum up excitement with the Infiniti Performance Line and with its partnerships with Red Bull Racing and its star driver, but models like the G37 IPL and FX Sebastian Vettel edition never amounted to a real challenge to the likes of Mercedes-AMG and BMW's M division. There was talk of a sedan version of the Nissan GT-R to wear an Infiniti badge, but those rumors amounted to even less. The Q50 Eau Rouge, however, could finally be the ticket.
The concept debuted at the Detroit Auto Show a few months ago without an engine (or at least not one we were made aware of) but with all manner of carbon-fiber aerodynamic components. It then rolled in to Geneva with the beating heart of the GT-R - a 3.8-liter twin-turbo V6 tuned to 560 horsepower and 442 pound-feet of torque - and arrived in Beijing earlier this week in an even more evolved form. And according to the chatter coming out of China (whose financial hub of Hong Kong, incidentally, serves as Infiniti's home base), it's all but certain to be approved for production.
"At this stage it would take more to stop the car getting made than to start things," says Auto Express, citing an unnamed source. The finished product would look much like the versions we've seen until now, and while it would be available in an array of colors, that metallic blood red could emerge as Infinit's signature performance color.