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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti plans overhaul of infotainment system by 2021

Infiniti is working on a fully overhauled infotainment system starting in 2021 that will feature bigger displays but retain the current dual-touchscreen setup. In the meantime, upgrades including Apple CarPlay and Android Auto connectivity will be added to existing systems starting next year, depending on the market. "Next year is going to be the first step of improvement," Infiniti's vice president of product strategy, Francois Bancon, told Australian outlet GoAuto. "And as we move forward with a bigger display, 12.0-inch, 15.0-inch, whatever, of course we are going to improve the accuracy." He also indicated that "only the media" complains about the dual-screen display and that customer feedback has been strong. "The appearance of the system, for example in QX50, which is the same as in Q50, we're not going to change. But we just redesign the whole system behind more capacity, faster reaction time, high-definition display and full connectivity." So the new system will keep the dual-screen setup, which today involves the top screen handling mostly navigation and redundant audio information while the lower screen is used to control vehicle, phone and audio functions (see the below video for more info on how it works). The QX50, which goes on sale in the United States later this year, will also be the first Infiniti to get a 9-inch color head-up display on the windshield, plus smartphone mirroring and data-derived weather and other apps. The rollout of a new infotainment system coincides with Infiniti's plan to build its first all-electric car in 2021 and release hybrids based on Nissan's e-Power technology. Parent company Nissan has said it wants to sell 1 million electric vehicles annually by 2022. Related Video:

Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.