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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2016 Infiniti Q50 gets 2.0L turbo four

After adding a US-built, 2.0-liter, turbocharged four-cylinder to the European and Chinese-market Q50, Infiniti will finally add this engine to the US-spec car. Official details are exceedingly scarce, with the company only saying the 2.0-liter will hit dealers this winter and that additional info will be made available this fall. We can, however, make a few safe assumptions based on the engine's output in Europe. According to our previous story on the Decherd, TN-built engine, the turbocharged mill will offer up 211 horsepower and 236 pound-feet of torque. That plants it squarely between the outputs of the 2.0-liter turbo in the BMW 320i and 328i, though it's down on power compared to the engines offered in the Cadillac ATS, Mercedes-Benz C-Class, and upcoming Lexus IS 200t. There's also a 100-plus-horsepower gap between the Q50's two gas-only engines. Considering all of these things, not to mention Infiniti's reluctance to reveal official specs, it seems safe to wager that the Japanese brand will find a way to squeeze more power out of the current 2.0-liter turbo. That'd allow the Q50 to better challenge the competition's entry-level offerings while bringing the starting price point down from the roughly $38,000 it sits at now. That's grain-of-salt conjecture on our part, though, so caveat emptor. Expect to hear more on the Q50's new engine later this year. Until then, scroll down for the official press release cover all of Infiniti's 2016 updates. INFINITI – WHAT'S NEW FOR 2016 For 2016, the Infiniti lineup in the United States expands once again, literally, with a new longer, roomier Infiniti QX50 premium crossover. With its wheelbase extended 3.2-inches, the 2016 QX50 offers greatly increased rear passenger room, as well as additional cargo space. It also features new exterior styling. There are additional changes in store for 2016, starting with the addition of a new 2.0-liter turbo 4-cylinder engine for the Infiniti Q50 sports sedan available in the winter of 2016. Other Infiniti Q50 enhancements will be announced at the North American International Auto Show in January. In addition, revisions to the Infiniti QX60 luxury crossover will be announced at that time. The Infiniti QX80 full-size SUV keeps it fresh for 2016 with a new Signature Edition, which includes Driver Assistance and Split Bench packages, Saddle Tan high-contrast interior, bodyside moldings and chrome mirror caps. The QX80 Special Edition is limited to just 1,000 units.

The Infiniti QX80 Monograph concept is fully revealed ahead of New York

The big Infiniti QX80, the largest SUV in the company's range and related to the Nissan Patrol sold around the world, is frankly in need of a facelift. The last time the big lug went under the knife was in 2014, and it was a pretty mild nip and tuck. The aging SUV was never much of a looker anyways, although it is certainly distinct. The Monograph concept, which is coming to the New York Auto Show next week, is a preview of where the QX80 is headed. And as we saw in the teaser last week, this styling direction is an improvement. The headlights migrate higher on the front fascia, making the thing look a little less like a sad porpoise and more like a tech-heavy SUV with serious presence. Some of this is simply concept car fantasy, sure – note the lack of mirrors, a favorite concept car trope that'll be replaced by real mirrors for production. But as Infiniti says, the concept "illustrates how the design of INFINITI's QX80 could evolve". Translation: expect the general shape and overall styling to make it to a production vehicle, unless somehow this concept gets roundly panned at the show. Since it seems to be an inarguable improvement over the current vehicle, the inevitable march towards production seems assured. Related Video: Design/Style New York Auto Show Infiniti SUV Luxury infiniti qx80 infiniti qx80 monograph