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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's QX Sport Inspiration is still attractive, in Paris, and now gray

Yes, crossovers tend to be boring. But this one is pretty! Then we remember it's going to turn into the front-drive-based QX50, so we automatically lose some interest. But the wheels will be driven by Infiniti's new VC-Turbo engine, which is kind of exciting! And for the 2016 Paris show, those wheels are bigger – 22-inchers in place of the 21s that the QX Sport Inspiration concept debuted with in Beijing earlier this year. (It's hard to tell a difference in the photos, but you can bet the imaginary ride of this concept will suffer, imaginarily.) The 22s are also painted bronze now along with the brake calipers, and the whole vehicle gets a coat of matte gray paint to replace the silver it was originally shown with. There's also some new brown leather in the previously very black and white interior. It's still pretty black and white, actually. Then there's the variable-compression-ratio VC-Turbo engine that will power the production QX50. We're getting a better look at this 2.0-liter four-cylinder turbo in cutaway form at the Paris show, and it continues to fascinate. It's a pretty neat thing, with a movable stroke position that allows it to vary the compression ratio between 8:1 for performance and 14:1 for efficiency (when the turbo isn't needed). That might not sound terribly cool, but it's a pretty big step forward in the march of efficient power. So yeah, crossovers can be boring, but at least this concept and the production car that will soon follow it have a few things going for them. Related Video: Featured Gallery Infiniti QX Sport Inspiration: Paris 2016 View 12 Photos Related Gallery Infiniti QX Sport Concept Related Gallery Infiniti QX Sport Inspiration concept for Paris View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Infiniti Crossover Concept Cars Luxury 2016 paris motor show infiniti qx sport inspiration concept

2020 Infiniti Q60 Infotainment Driveway Test | Baby steps forward

Infiniti is slowly coming round to the modern age of infotainment systems this year, and our first taste of that is in the 2020 Infiniti Q60 Red Sport 400. This performance coupe has an updated system in it that, while it looks a whole lot like it did before, represents a step forward for Infiniti. Most importantly, Infiniti has finally added Apple CarPlay and Android Auto functionality for 2020. Every new 2020 model year car should ship with the smartphone connection technology baked in, and Infiniti has finally gotten with the program this year on nearly all of its cars (QX60 is the holdout). The delay might have something to do with Nissan/Infiniti's reluctance to share customer data to Apple and Google, or perhaps Infiniti was waiting to roll out a broader interface update, but either way, the hardware they've applied it to would seem to be the same as before.  2020 Infiniti Q60 infotainment system View 9 Photos This updated interface also has upgraded graphics for a smoother experience. The improved performance is acceptable, but the problem with Infiniti’s InTouch twin-screen system has always been more than just its lack of speed. Compared to the advanced infotainment systems from Germany, InTouch looks and feels about five years behind the curve. Mercedes' MBUX, BMW's iDrive and AudiÂ’s MMI all respond with the speed and vigor we expect from top-shelf smartphones these days. The Infiniti's UX is as uninspiring as it gets. Simple, colored boxes fill the bottom screen, and a difficult-to-reach navigation system fills the top. Unfortunately, Infiniti decided to drop Apple CarPlay and Android Auto functionality into the top screen, too — there was hardly any choice, as important car functions and settings are found on the bottom. Reaching all the way to the top row of icons on Spotify while driving is not easy when theyÂ’re all the way up there! And I promise you, my arms are normal length for a 5-foot 10-inch individual. A widescreen solution is better, which we once again found to be the case in the new Toyota Highlander. Another new feature this year is the addition of a WiFi hotspot for up to seven devices. Once again, itÂ’s a feature thatÂ’s been offered for years from other manufacturers, but itÂ’s still worth noting that a new Infiniti you buy will have it. After using the system every day for a week, nothing truly got on my nerves. It works, albeit slowly and without flare or excellence.