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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti teases G-replacing Q50 ahead of Detroit debut

Preparing for the introduction of its new naming system and redesigned entry-level sedan, Infiniti has released a brief teaser video for the 2014 Q50. As a refresher, the Q50 is the replacement for the G37 sedan, and while we've seen spy shots of this car before, this video is our first detailed look at the production car.
All we get to see in the video is a shot of the headlight, but we get to see key elements like the stylish daytime running lights, crescent-shaped parking lights and adaptive low beams. The overall shape of the headlight is very close to what we saw earlier this year on the LE Concept. We have to wait until the Detroit Auto Show kicks off in a couple weeks to see the Q50's full design (although we're sure there will be some leaks before that point), but until then, check out the short video posted after the jump.

Infiniti Q50 Active Lane control is scarily self-driving

Occasionally, we post videos that require us to tell you not to try something at home. They usually involve some unsafe activity that requires a high-degree of skill and planning to achieve. This video, though, gets a more interesting disclaimer: Don't ever try this. Ever. Never ever. Period. Seriously, don't try it.
Some clowns in Germany decided to put the Infiniti Q50's Active Lane Control system to the test. For those not in the know, ALC can make small adjustments to keep the vehicle in the correct lane, a feature that's just starting to pick up steam. Instead of using it the way you're supposed to - with both hands on the wheel - these guys not only take both hands off the steering, but at one point climb out of the seat while traveling at freeway speeds, just to see how automated the combination of ALC and adaptive cruise control really are.
Yes, we've seen this sort of stunt before, but it was done in extremely controlled circumstances that didn't put the cars, the driver or any other motorists at risk and probably had appropriate emergency personnel on hand should the worst happen.