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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Infiniti SUV recall marks latest chapter in Takata airbag saga

Automotive parts maker Takata is having a rough year with millions of vehicles equipped with its airbag inflators being recalled. However, it looks like there might still be problems with the company's quality control, if a new recall by Infiniti is any indication.
The Japanese luxury brand is recalling 1,912 total units of the 2013 Infiniti QX56 and 2014 QX80 in North America because of a manufacturing flaw with their Takata-supplied inflators for the driver's side front airbag. Of those, 1,848 are in the United States, according to the National Highway Traffic Safety Administration. Specifically, the outer baffle could be the wrong component and cause too much pressure to build up inside. According to documents submitted to NHTSA, it's possible in a crash for the part to rupture spraying metal shrapnel at occupants. At this time, Infiniti has not had any reports of this actually happening to drivers.
While this problem sounds nearly identical to the issue affecting millions of earlier vehicles, it must be noted that this is a different fault. According to the notice being sent to dealers on NHTSA's website: "This particular Voluntary Safety Recall Campaign is unrelated to two earlier campaigns that involved Takata passenger front air bag inflators on some older model Infiniti vehicles. This issue involves a much newer inflator and is a different, more isolated, Takata quality control issue."

2015 Infiniti Q70 stretches out in NYC

Infiniti released its refreshed Q70 (the car formerly known as "M") in New York this morning. The luxury sedan is brings with it, quite literally, a big change: it's now the only vehicle in its segment to offer both long- and short-wheelbase options here in the US (other automakers do this in China). Currently, the two-wheelbase sedan strategy is exclusive to the ranks of fullsize players like the BMW 7 Series, Audi A8, etc.
Infiniti has elongated the standard Q70's wheelbase from 114.2 inches to 120.1 inches, in doing so lengthening the car 7.3 inches overall. For the sake of comparison, a standard wheelbase Audi A8 runs 117.8 inches, so the Q70 is no slouch. The extension mostly benefits rear-seat occupants, who are treated to an extra 5.6 inches of legroom. We think the enlargement improves the car's aesthetic, as well.
In addition to the long-wheelbase option, there are a few other tweaks in store for 2015. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. Aspects currently seen on the smaller Q50 are evident, as well, such as the "double-arch" grille that comes with mesh-finish inserts. The fascia also includes a new front bumper with integrated foglights. Interior changes seem to be fairly minimal, but that's not necessarily a bad thing. The outgoing Q70 had a spacious (if dated), luxurious cabin with all kinds of high-quality materials.