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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

2017 Infiniti Q60 3.0t Sport starts at $49,205

Infiniti announced pricing Wednesday for the 2017 Q60 3.0t Sport. The 300-horsepower Q60 3.0t Sport starts at $49,204, while the all-wheel-drive variant starts at $51,205. The new models slot snugly in between the Q60 3.0t Premium AWD and the Q60 Red Sport 400. The Q60 3.0t Sport's price isn't the only thing that makes it the middle child, as the 3.0-liter twin-turbo V6's output is in the middle, as well. The base Q60 2.0t is fitted with a turbocharged inline-four that generates 208 horsepower, while the range-topping Q60 Red Sport 400's 3.0-liter twin-turbo V6 puts out 400 horsepower. The Q60 3.0t Sport makes an even 300 horsepower, not enough to crowd the Q60 Red Sport, but a large increase over the inline-four motor. In terms of features, the Q60 3.0t Sport trims gets a lot of the same components as the high-end models, including the sport brakes, Dynamic Digital Suspension, 19-inch aluminum alloy wheels, carbon-fiber trim on the inside, and more. The two models will go on sale next month and bring the total of available Q60 models up to 10. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Infiniti QX70 drops V8 for 2015, holds line on pricing

QX70 was the only application for the 5.0L, making it a tough sell in the boardroom.
It was always easy to chuckle a bit at Infiniti's branding of its FX crossover as a "bionic cheetah" - until you drove the thing. It was something of a revelation when it came on the market in late 2002 - certainly visually, but also in terms of performance, particularly in V8 guise. The Porsche Cayenne burst on the scene at the same time, and between the two of them, they vividly illustrated that the idea of a performance utility vehicle wasn't the oxymoron it first appeared to be.