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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2017 Infiniti Q60 Coupe debuts with 400-hp V6

Infiniti killed it with the G35 Coupe in 2002, its second act being the G37 in 2008. The third act has officially begun, the 2017 Q60 Coupe launches today at the 2016 Detroit Auto Show. It hasn't strayed far from the concept shown a year ago, the major tweaks being government-approved headlights and side mirrors. Without discussing numbers, Infiniti says the new car is lower and wider than the current Q60, with a lower center of gravity, and it is more powerful and efficient. Much has gone on with the rolling stock, too: tighter wheel gaps, staggered tires on some models, wheels designed to absorb road vibration, and optional 20-inch alloys available for the first time. In the US, there are two engine choices with three levels of output. The twin-turbo 3.0-liter V6 comes with either 400 horsepower and 350 pound-feet of torque, or 300 hp and 295 lb-ft. In the US that will mean a boost of 70 hp and 80 lb-ft over the 3.7-liter V6 in the current car, and Infiniti estimates a combined fuel economy rating of 22 mpg. The 300-hp unit has a provisional rating of 23 mpg, the increased efficiency down to bodywork shaping and an active shutter behind the grille. A direct-injected, 2.0-liter, four-cylinder turbo is the second engine, getting 208 hp and 258 lb-ft and an estimated 24 mpg in the US. All engines will shift through an adaptive seven-speed automatic transmission. G'bye, manual gearbox. A Drive Mode Selector can dial through six settings, the Customize option throwing up three more individual choices to get the most from the updated internals. The V6 models can be optioned with Infiniti's second-generation Direct Adaptive Steering and brand-new Rack Electronic Power Steering that claims to provide more linear assistance. The four-cylinder comes with a speed-sensitive rack-and-pinion setup. Revisions to the base suspension include relocated shock absorbers among a new link layout, and modified shock tuning and bushings. Above that there's a brand new Digital Dynamic Suspension that will come standard on the Sport trim, now with adaptive dampers. Both units should have improved performance thanks to stiffer crossmembers. Finally, the cockpit gets dressed in one of three trims depending on the model, with aluminum or black wood at the entry-level end, carbon fiber at the other end, and silver glass fiber for buyers who choose the white or red leather.

Pebble Beach Concept Car Lawn adds class to the grass

While Pebble Beach is traditionally thought of as the refuge of the pristine and pricey vintage vehicles of the world, there's no shortage of newer vehicles on display. And when we say "new," we mean really new. As in, not even in production new. This is the concept car lawn, and it's home to an eclectic group of vehicles from past and present.
Of course, calling it the "concept car lawn" is a bit of a misnomer this year (as it has been in previous years, too). Production models like the Alfa Romeo 4C were on display, alongside known quantities like the Hennessy Venom GT and modified versions of already-on-sale models, like the Rolls-Royce Phantom Drophead Waterspeed Collection.
There were a few concepts on display, though. Toyota debuted the critically acclaimed FT-1 Concept in a new shade, while BMW's Beijing Motor Show stunner, the Vision Future Luxury, was also parked on the expensive grass. Also appearing were the Nissan GT-R in sheep's clothing, the Infiniti Q50 Eau Rouge, and the recently debuted McLaren P1 GTR.