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US-built Infiniti Q50 engines to go into Euro-only cars

Back in March, Infiniti announced that it would be adding a 2.0-liter, turbocharged four-cylinder to its Q50 line for European and Chinese buyers. Now, we know where that engine will be built.
Nissan's Decherd, TN facility will receive the $319-million investment, which will see a separate, dedicated line for the Infiniti engines. According to Automotive News, this is more than a line running alongside the Nissan operations - the Infiniti facility will sport its own unique architecture and interior lighting, in a bid to distinguish the premium line from its mass-market parent company.
The logistics of all this do seem, on the surface, quite screwy. Building a new engine on one continent for a car built on another that will eventually go on sale on a third doesn't seem too bright, although there is a catch here. The new engine will also find its way into the Mercedes-Benz C-Class, which will kick off production in Vance, AL later this year.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Prototype 10 single-seat speedster unveiled at Pebble Beach

PEBBLE BEACH, Calif. — Infiniti's new Prototype 10 takes inspiration from last year's Prototype 9 concept, but instead of minimal bodywork and open wheels, adopts the long and sinuous profile of classic speedsters of the past. And the concept's electric powertrain hints at the Japanese automaker's future. Infiniti says that all new production models from 2021 onward will have some sort of electrification, spread across pure battery-electric vehicles, parallel hybrids and e-POWER series hybrid powertrains. The overall shape of the Infiniti Prototype 10 recalls classic race cars like the 1950s-era Jaguar C- and D-Types. There's virtually zero wind protection for the single passenger, but there's a prominent headrest that incorporates a fin-shaped aero element. Air intakes are plentiful and festooned with close-set vertical bars that remind us of last year's Prototype 9 concept. There are lots of striking details in the Prototype 10's flowing bodywork. Slim, almost slit-like lights up front sit below the level of an Infiniti logo highlighted by negative space. In profile, a virtual line cuts across the vehicle front to rear. We look forward to seeing how some of these elements are incorporated into future production vehicles from Infiniti. View 17 Photos We don't have any details on what's actually powering the Prototype 10 as its sits, other than the fact that it's electric, of course. But we do know that the concept uses Infiniti's steer-by-wire Direct Adaptive Steering system. We can also see that the interior compartment is minimalist in design, clearly in an effort to keep the driver's focus firmly on the road ahead. Though much of the commentary surrounding the Prototype 10 will undoubtedly be about its radical bodywork, it may be the vehicle's chassis that is most relevant to Infiniti's production electric vehicle plans. The company describes the Prototype 10's chassis as rigid, modular and flexible with a flat floor and says such a platform would underpin its future electrified vehicles, including sedans, SUVs and sportscars. Stay tuned for more on the Infiniti Prototype 10 as we meander the remainder of Monterey Car Week here in California. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.