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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."