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New Infiniti QX crossover: expect a pretty Q60 on stilts

When the doors open at the Beijing Motor Show later this month, Infiniti will have a new concept to show off dubbed the QX Sport Inspiration. It takes the form of a mid-size sport-ute that could preview the next-generation QX70 crossover. The Japanese luxury automaker isn't giving us much to go on aside from the decidedly enigmatic teaser image above. But we're expecting the crossover concept to follow closely along the stylistic lines of the Q60 coupe concept we saw in Detroit earlier this year – albeit in a taller form with more space inside. And that's no bad thing, considering how sexy that two-door show car was. Infiniti tells us to anticipate such design elements as floating A-pillars and wide wheel arches, giving it a forward-looking and aggressive appearance that will foreshadow the company's next generation of crossovers. Watch this space for more as the Chinese auto expo prepares to open its doors on April 25. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INFINITI QX SPORT INSPIRATION BREAKS COVER AHEAD OF 2016 BEIJING AUTO SHOW - First glimpse of exciting new SUV concept from Infiniti - Inspired by 'Powerful Elegance' form language - World premiere at 2016 Beijing Auto Show Rolle, Switzerland – Infiniti has revealed a first glimpse of its daring new QX Sport Inspiration, an exploration of the brand's vision for a next-generation, mid-size premium SUV. Inspired by Infiniti's 'Powerful Elegance' design philosophy, the QX Sport Inspiration features the brand's design hallmarks and stands out thanks to its striking design details and sophisticated craftsmanship. The concept rendering illustrates SUV-like proportions highlighted with wide muscular lines reminiscent of the Q60 Concept, floating A-pillars and extra-wide wheel arches. Alfonso Albaisa, Infiniti Executive Design Director, commented: "The QX Sport Inspiration expresses a power and purpose that is uniquely Infiniti. With a flowing, natural aesthetic, this concept demonstrates how Infiniti can offer something new and exciting with future QX SUV models." The Infiniti QX Sport Inspiration makes its global debut at the 2016 Beijing Auto Show (press days on April 25/26, public days from April 29 – May 4).

Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness