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Infiniti names former BMW man Kruger to fill de Nysschen role

Today is turning into a big one for senior leadership changes in the automotive industry. Hot on the heels of Ferrari announcing the replacement of its chairman, Infiniti has announced the appointment of its new chief executive in Roland Krüger.
Serving until now as a senior vice president at BMW, Krüger joins Infiniti as its president as well as senior VP at parent company Nissan, reporting directly to Carlos Ghosn. Krüger had been with BMW since 1998, primarily as a regional director, having previously started his career as a designer for Mitsubishi and the Smart division at Daimler.
Krüger's appointment comes just over a week after the announcement that Infiniti's chairman Andy Palmer would be leaving for Aston Martin, and two months after the departure of outgoing Infiniti president Johan de Nysschen for Cadillac. The Japanese luxury automaker, headquartered in Hong Kong, has been in the meantime essentially operating by committee in the absence of a chief executive. The nomination of Krüger will surely bring a large measure of stability and direction as the company seeks to take a larger slice of the pie, in particular from German automakers like the one for which Krüger worked until now.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2020 Infiniti Edition 30 models priced

The 2020 model year marks the 30th anniversary of Infiniti, and as announced back in August, the brand is rolling out specially tweaked Edition 30 models across the bulk of its lineup. We now have more details and pricing for the commemorative editions, which are available on the Q50 sedan, Q60 coupe, QX50 compact crossover, QX60 mid-size crossover, and QX80 full-size SUV. The Q50 Edition 30 sedan's starting price is $43,700 with rear-wheel drive and $45,700 is all-wheel drive. The Q50 Edition 30 is priced between the Luxe and Sport trim levels, but its equipment is closer to that of the Sport. Although it's $4,800 cheaper than the Sport, the Edition 30 adds full-speed adaptive cruise control, but it uses the smaller brake rotors of the Luxe trim and it skips the Sport's adaptive damping. Unique Edition 30 elements include dark-chrome 19-inch wheels and exterior trim, black mirror caps, and a black mesh grille. The Q60 Edition 30 coupe is offered as a $4,200 package for the Luxe trim level. Added to the $45,500 base price of the rear-wheel-drive Luxe coupe, and you get a starting price of $49,700 for the Edition 30. All-wheel drive is another $2,000. Exterior enhancements mirror those of the Q50 Edition 30. The Q60 Edition 30 package also adds navigation, an around-view monitor, power-adjustable steering column, memory settings, rear auto-braking, adaptive cruise control, heated seats and steering wheel, and a few lesser items. The QX50 Edition 30 compact crossover builds on the mid-level Essential trim level. It's sold as a package for $1,200 and includes adaptive cruise control, blind-spot intervention, lane-depature prevention, and adaptive front lighting, plus 20-inch dark-finish wheels, dark-chrome exterior accents, a body-color rear diffuser, and a black headliner. For the range-topping QX80, the Edition 30 is a package that adds $3,500 to the Luxe (base) trim level. Besides the dark-chrome exterior trim and dark-finish 22-inch wheels, it includes a rear camera mirror, lane-departure prevention, adaptive cruise control, blind-spot intervention, and a black headliner. On Infiniti's most popular vehicle, the QX60, full details of the Edition 30 are not yet available, but we're told the model will start at $50,850. That represents a $4,700 premium over the Luxe trim level, and includes the content of the ProAssist package as well as the Edition 30 design enhancements.