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Infiniti releases first image of premium compact Q30 Concept

Behold, the Q30 Concept. Slated for a worldwide debut in Germany next month at the Frankfurt Motor Show, this concept previews a new entry-level premium compact that Infiniti hopes will attract younger buyers to the brand, as well as give it a competitor in a burgeoning new class that's quickly filling up with options.
What will set the Q30 apart? Aside from a bold and aggressive design that picks up where the new Q50 and many concepts have left off, Infiniti says the shape combines elements from three bodystyles, all of which appeal to the sort of buyer it's hoping snare. Can you guess which three? No peeking at the press release down below. Give yourself ten arbitrary points if your answer was coupe, crossover and hatchback.
Infiniti promises a ride height that will be high enough to earn crossover credentials, and we're guessing it's got an actual hatch back there, which leaves the coupe. Where's the coupe in the Q30's design? The influence of a two-door is a little more difficult to see with the naked eye, but what the Q30 shares with some four-door coupes on the market is a roofline that peaks and begins to slope back down before the B-pillar and rear set of doors.

2021 Infiniti QX80 gets full off-road prep, will take on the Rebelle Rally

Infiniti just revealed an off-road prepped QX80 that will take on the Rebelle Rally this week. Beginning today, the Rebelle Rally is an all-female rally where racers navigate off-road terrain from Lake Tahoe to the Imperial Sand Dunes by the U.S.-Mexico border. It’s 1,200 miles of rough terrain, so the luxurious QX80 needed a little help to get ready for it. The big bruiser of an SUV was handed off to Calmini Products Inc. in California for the prep work. It got a three-inch lift, heavy-duty control arms, off-road performance shocks, high clearance front and rear bumpers and thicker skid plates. The new Off-Road Monster 18-inch wheels are wrapped with chunky Nitto Terra Grappler all-terrain tires. We wouldnÂ’t normally say this about an Infiniti, but this QX80 looks badass. Calmini also added a PowerTank air-up tank and digital air-down kit to keep those tires at optimal pressure levels. Other extras include a rally computer, heavy-duty shackles and ropes, tow straps, two sets of Maxtrax platforms (to lift the vehicle for service if necessary), a fire extinguisher and two full-size spare tires secured in a custom-built cargo area cage. Both drivers are automotive journalists: Nicole Wakelin and Alice Chase. TheyÂ’re allowed compasses, roadbooks and maps, but no other navigational tools are available. The rally is scheduled to conclude on October 17. InfinitiÂ’s QX80 is a fine choice for this event, especially when you consider its underpinnings. The big SUV still uses a body-on-frame construction shared with the Nissan Armada. Nissan enthusiasts will also know that the Armada is based on the Nissan Patrol, which is a capable off-roading truck of an SUV sold in other parts of the world.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.