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2023 Infiniti Q50 Red Sport 400 Black Opal steals Midnight Purple thunder

The Infiniti Q50 Red Sport 400 gets a special wardrobe option for 2023, a Black Opal iridescent paint job that shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber decklid spoiler, accessories certain to suit any of the color-shifted hues. Grouped into a Black Opal Edition Package, the styling upgrade adds $2,200 to the price of the Q50 Red Sport 400 that starts at $59,575 before options. The inclusion of the word "Edition" is the clue to this being sold in limited numbers. Infiniti didn't say how many would be offered for our market, but based on the historical connections Infiniti is making with this, we expect it won't be more than a few hundred. Black Opal on the Q50 wants to trace its lineage to the now legendary Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998. Quick history lesson: There was a Midnight Purple that first appeared on the R33 GT-R, known as Midnight Purple I or by its paint code LP2, but it was solid metallic purple. Nissan introduced the iridescence with Midnight Purple II (LV4) with a blue-green color shift on the R34 GT-R, then did it again with Midnight Purple III (LX0) that shimmered blue-orange. All three were limited editions, and all three get huge money at auction now. Nissan let loose an R35 GT-R with a Midnight Opal paint job for the 2014 model year, restricted to 100 units worldwide. The redux came for the 2022 model year with the GT-R T-spec that could be had in Midnight Purple, also limited.    That's where the Black Opal Edition Q50 Red Sport 400 gets its mojo from. The 3.0-liter twin-turbo V6 with 400 horsepower and 350 pound-feet of torque doesn't hurt, either.

2016 Infiniti Q50 Red Sport 400 First Drive

When the original Infiniti Q50 arrived to replace the long-lived G Sedan, our reaction was lukewarm. It lacked poise, refinement, and efficiency, and we hated the Direct Adaptive Steer system. We originally thought of this steer-by-wire system as, "technology for the sake thereof." Infiniti is hoping to address these shortcomings with the 2016 Q50. It gets a new and far improved version of DAS, and a 3.0-liter, twin-turbo V6 sits atop a diversified powertrain family. And at the top of the ladder sits this: the Q50 Red Sport 400. The Red Sport's all-aluminum 3.0-liter V6 pumps out 400 horsepower and 350 pound-feet of torque, the latter of which can be called upon between 1,600 and 5,200 rpm. That low-end thrust is what's most evident out on the road – everything from standing starts to freeway passes are effortless. It's actually kind of ferocious – the tachometer needle climbs relentlessly, and the engine feels strong and purposeful all the way up to its 7,000-rpm redline. It's a refined and smooth powerplant, too, which is a tremendous improvement over the old 3.7-liter V6. The sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. The bigger accomplishment is Infiniti's second-generation Direct Adaptive Steering system. Owners can choose from three steering weights and three levels of responsiveness, but steering adjustments feel more incremental rather than dramatic, so you won't be jarred if you suddenly switch from an aggressive mode to a more comfortable setup. Computer wizardry still can't match natural feedback, but the sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. Make no mistake, that's a huge improvement and it means DAS performs far better dynamically, especially when you ask for its most aggressive behavior. See the differences between the different modes in the video below. Even half-throttle situations in the standard drive mode required counter-steering. Direct Adaptive Steer feels perfectly fine during everyday driving. We spent about 75 percent of our time testing a DAS-equipped car, but hopped into a non-DAS model a the short, 20-mile drive back to our hotel. DAS felt more stable and easy to track down the road – it didn't require the constant, tiny steering inputs of the traditional system.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.