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Infiniti takes to Facebook to explain model names, mentions 550-hp flagship

Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.

2020 Infiniti Edition 30 models priced

The 2020 model year marks the 30th anniversary of Infiniti, and as announced back in August, the brand is rolling out specially tweaked Edition 30 models across the bulk of its lineup. We now have more details and pricing for the commemorative editions, which are available on the Q50 sedan, Q60 coupe, QX50 compact crossover, QX60 mid-size crossover, and QX80 full-size SUV. The Q50 Edition 30 sedan's starting price is $43,700 with rear-wheel drive and $45,700 is all-wheel drive. The Q50 Edition 30 is priced between the Luxe and Sport trim levels, but its equipment is closer to that of the Sport. Although it's $4,800 cheaper than the Sport, the Edition 30 adds full-speed adaptive cruise control, but it uses the smaller brake rotors of the Luxe trim and it skips the Sport's adaptive damping. Unique Edition 30 elements include dark-chrome 19-inch wheels and exterior trim, black mirror caps, and a black mesh grille. The Q60 Edition 30 coupe is offered as a $4,200 package for the Luxe trim level. Added to the $45,500 base price of the rear-wheel-drive Luxe coupe, and you get a starting price of $49,700 for the Edition 30. All-wheel drive is another $2,000. Exterior enhancements mirror those of the Q50 Edition 30. The Q60 Edition 30 package also adds navigation, an around-view monitor, power-adjustable steering column, memory settings, rear auto-braking, adaptive cruise control, heated seats and steering wheel, and a few lesser items. The QX50 Edition 30 compact crossover builds on the mid-level Essential trim level. It's sold as a package for $1,200 and includes adaptive cruise control, blind-spot intervention, lane-depature prevention, and adaptive front lighting, plus 20-inch dark-finish wheels, dark-chrome exterior accents, a body-color rear diffuser, and a black headliner. For the range-topping QX80, the Edition 30 is a package that adds $3,500 to the Luxe (base) trim level. Besides the dark-chrome exterior trim and dark-finish 22-inch wheels, it includes a rear camera mirror, lane-departure prevention, adaptive cruise control, blind-spot intervention, and a black headliner. On Infiniti's most popular vehicle, the QX60, full details of the Edition 30 are not yet available, but we're told the model will start at $50,850. That represents a $4,700 premium over the Luxe trim level, and includes the content of the ProAssist package as well as the Edition 30 design enhancements.

Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.