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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

MotorWeek revisits 1990 Infiniti Q45

With the one-two punch of the Lexus LS 400 and Infiniti Q45 in the early '90s, Japanese automakers started taking the fight directly to the established V8-powered German flagships on American roads. Here, we get MotorWeek's take on the latter and probably lesser known of those luxury sedans. While not so impressive today, the Q45's 4.5-liter V8 with 278 horsepower and 292 pound-feet of torque was pretty good by the contemporary standards. The big sedan was also offered with an optional all-wheel steering system that made the model quite a capable handler. The rear end even stepped out a just little during MotorWeek's slalom. Unfortunately, styling is very polarizing with these early sedans. Where the early LS looks planted with its big, chunky lines on the outside, the Infiniti is a bit more delicate. The design just doesn't scream about being a flagship sedan. The interior doesn't help sell the car as the top of luxury, either. While MotorWeek likes some of the amenities inside, there are complains about the reused switches from the Nissan Maxima and the extensive use of plastic, rather than wood. With Infiniti now having its sights on the global premium market and soon entering the compact segment, it's fascinating to see the very roots of the brand.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.