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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Another Infiniti Q30 image found ahead of Frankfurt debut

Infiniti will introduce the new Q30, its smallest vehicle ever and its first foray into the compact, premium hatchback segment, next month at the 2015 Frankfurt Motor Show. The company confirmed the debut when it issued a single image of the new car last month. Now, we have a second shot. Released by the Twitter account of Infiniti's British outfit, the new shot is part of the #Q30Challenges campaign, which asks users to pick an object they'd like to reinvent. It shows the stylish hatch in the same bronzish-brown hue featured in the first image, but gives us a very wide front three-quarters view. We can see Infiniti's trademark C-pillar treatment, as well as a pair of wavy character lines. The shot also provides an especially good view of the Q30's long hood. The Q30 enters a segment that's nothing if not competitive, even here in the United States where small cars are a relatively recent phenomenon from premium automakers. Audi offers its A3, BMW is in the game with its 2 Series, Mercedes has its CLA and GLA and Lexus competes with the long-running CT 200h. The Q30 will be part of a two-pronged attack that will also include a QX30 crossover. We'll have a whole heap of additional information and images of the all-new Q30 when it makes its global debut next month in Germany. Stay tuned.

Infiniti's fastback 2021 QX55 crossover shows its stylish rear end

First announced in August 2019, the Infiniti QX55 will finally make its global debut on Tuesday, November 17. Nissan's luxury division released a preview image that gives us the best look yet at the next addition to its range. The QX55 is closely related to the QX50 crossover under the sheetmetal, but it stands out from its more family-friendly sibling with a rakish, fastback-like roofline that will inevitably attract the coupe label. It will be to the QX50 what the BMW X4 is to the X3. Although we haven't seen its front fascia yet, Infiniti's preview image shows the rear end wears horizontal LED lights that stretch deep into the quarter panels, along with a roof-mounted spoiler. We were pleasantly surprised by the QX50's upmarket interior, so we're expecting a comparable degree of opulence in the QX55. It's too early to tell if Infiniti will simply copy the 50's cabin layout and paste it inside the 55, or if the latter will receive a look of its own. Similarly, technical specifications won't be published until the model's introduction. We expect that the VC Turbo four-cylinder engine, which was a finalist for the 2019 Autoblog Tech of the Year award, will appear on the roster. All-wheel drive will certainly be available, and Infiniti may offer an entry-level variant with front-wheel drive. Infiniti will present the 2021 QX55 online Tuesday during an event that will star singer Aloe Blacc. It will stream the concert-unveiling cross on its various social media platforms starting at 8:55 p.m. Eastern time, 5:55 p.m. Pacific time. Built in Mexico, the model will arrive in American showrooms in early 2021 with a base price pegged above $40,000. What's next? The QX55 will stand out as the first model released under Infiniti's Nissan-Plus strategy, which was presented as a way to cut costs and boost profits by increasing the number of components it shares with its parent company. However, leaning more heavily on Nissan will not dilute its image or its products, according to executives. Stylists are in the process of overhauling Infiniti's design language, and the brand's reboot will put a major emphasis on technology. Looking ahead, the QX will be followed by the next-generation QX60, which is tentatively due out in 2021 as a 2022 model, and by the company's first series-produced electric car. Related Video: