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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti QX30 Concept teased ahead of Geneva reveal

Nearly a year and a half after Infiniti unveiled the first Q30 Concept at the 2013 Frankfurt Motor Show, the company is preparing to unveil a high-riding version of the concept, wearing the QX30 moniker, ahead of next month's Geneva Motor Show. While we've yet to receive any details on what to expect of the new QX30 Concept, Infiniti has issued a single teaser image of the car's shapely backside, revealing a pair of trapezoidal exhausts that have been integrated into the rear bumper. That bumper sits particularly high to accommodate what looks to be a small hatch with a prominent space between the slim ribbons of the LED taillights. Similarities to the Q30 hatch, meanwhile, are obvious. The taillights are similarly shaped, as is the tailgate and the integration of the dual exhausts (although they are shaped differently on the QX30). Of course, as soon as Infiniti bothers to release the full and complete details for its upcoming concept, we'll be sure to relay those on to you. Until then, have a peek at both the Q30 and the QX30 and let us know what you think in Comments. Infiniti gears up for premiere of QX30 Concept in Geneva Hong Kong – Infiniti will take the covers off the QX30 Concept at the Geneva International Motor Show next month. The QX30 Concept is the Infiniti design vision which will inspire a new premium compact crossover targeted at a new generation of premium customers. Set to be revealed at Infiniti's press conference, scheduled for 14:30 on 3 March in Geneva, the QX30 Concept aims to reignite the premium compact segment with a distinctive approach to design that looks beyond the practicality and conformity expected of the segment. The potential customers for such a concept are searching for a product to suit their 'urban week and get-away weekend' lifestyle and the QX30's compact footprint matches that. Combining the sleek lines of a coupe with the rugged looks and commanding seating position of a crossover, the QX30 Concept foreshadows an urban explorer which is equally at home in the city as it is on the open road.

Infiniti announces pricing for 2014 QX60 and QX70

With the exception of the G37, customers walking into Infiniti showrooms this summer are going to see a bunch of different names pop up as the automaker switches to its new Q-for-car and QX-for-crossover/SUV naming convention for 2014. The first of these renamed models are the 2014 QX60 (which replaces the JX) starting at $41,550* and the 2014 QX70 (which replaces the FX) priced at $44,950* (*prices do not include $995 for destination), and both are on sale now.
Compared to the outgoing models, the new QX60 (seen above, click to enlarge) lineup starts $300 more than the outgoing JX models (base and AWD), while pricing for the QX70 will remain the same as the trio of 2013 FX models (FX37, FX37 AWD and FX50). What is still unclear is how much the all-new QX60 Hybrid model will cost or how much option and package pricing will change, if any. Scroll down for more info on the new QX60 and QX70 crossovers.