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2018 Infiniti QX80 Drivers' Notes Review | Big, brash and big

When it comes to body-on-frame, full-size SUVs, it seems every automaker has the same strategy. Offer one version as a more affordable, workman-like model, and another one as the plush luxury model. Ford has the Expedition and the Navigator, Toyota has the Land Cruiser and the LX 570, GM has the Tahoe and the Escalade. Over at Nissan, the pairing is the Nissan Aramada and the Infiniti QX80. We recently reviewed the Nissan version, and we just had a turn in the Infiniti. So how did the Infiniti fare against its proletarian twin? Read on to find out. Associate Editor Joel Stocksdale: So here's the thing about the Infiniti QX80: It's literally just a flashier Nissan Armada. As I sat down to write my thoughts, I took a second look at what I wrote about the Nissan-badged version, and I realized almost everything on my mind I already covered. The thing is enormous. Walking up to it, it seems like it might be an inch taller than me (5'11"). It's pretty wide, too, and the width is consistent all the way up. But it is still easy to drive with light steering and very good visibility. The 5.6-liter V8 sounds lovely and seems well-matched to the truck, and the transmission shifts smoothly and picks gears well. The real problem I see is that my feelings about the QX80's interior are nearly identical to those of the Armada. They're virtually identical, especially when comparing the higher trim Armadas. They have the same infotainment, the same buttons. There are a lot of buttons, too, scattered seemingly haphazardly and are difficult to use, especially with the very dated infotainment system. The dash design and shape of the wood are the same, and so is the steering wheel. The only things I could tell were really different were the shift knob, the gauge faces and the quilted leather seats. And Nissan offers a version of the latter on the Armada Platinum Reserve. I'm dwelling on this a bit because the Infiniti QX80 is not cheap. The four-wheel-drive one we had here in Michigan had a base price of $68,845. That's a few thousand more than the aforementioned Armada Platinum Reserve, and I don't see how the Infiniti is worth that extra money. It seems all you're getting is a flashier exterior, especially with the $2,800 22-inch wheels, and a more prestigious badge. I need more than chrome and badges to spend so much money. My recommendation is just buy an Armada.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti to launch first electric car, to be made in China

BEIJING — The first electric car for Nissan's premium brand Infiniti will be a sporty sedan produced in China, the Japanese carmaker said in a statement viewed by Reuters ahead of a public announcement expected as soon as Wednesday. The vehicle would hit the market in around three years, and consumers would get a taste when the company unveils a concept car, dubbed the Qs Inspiration electric sedan, at the Shanghai auto show later this week, Nissan officials said. "China has the most growth potential for electric vehicles globally, especially in the premium segment," Infiniti Chairman Christian Meunier said in the statement seen by Reuters. Automakers operating in China have to sell more so-called new-energy vehicles, either battery electric cars or plug-in electric hybrids, to comply with official production quotas designed to reduce smog. It was not immediately clear whether Infiniti planned to produce its first electric vehicle in other markets. An Infiniti spokesman said, however, the brand did not intend to export the e-sedan from China. The planned e-sedan is part of Infiniti's longer-term strategy to significantly electrify its product lineup. Brand officials have said that from 2021 every Infiniti model launched will be either an all-electric car or so-called "e-Power" hybrids, underlining Nissan's previously announced plan to make Infiniti primarily an electrified offering. The sedan likely would be built on a new flexible architecture developed specifically to accommodate electrified powertrains, Infiniti said in the statement. Its design, especially the interior, would be significantly different than current models, design chief Karim Habib said. EVs do not have bulky gasoline engines and transmissions, opening up space inside the car. "It will have a flat floor, and if you are a passenger you can cross your legs or stretch out your legs," Habib told Reuters. Competition in China's rapidly emerging electric car market is heating up amid an onslaught of models from startups such as Nio and WM Motor, as well as those from established automakers. In the luxury segment, Infiniti will be competing with Tesla Model S and Model X, as well as other models due to be launched in coming months by Audi, Mercedes-Benz, BMW and Lexus.