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Infiniti Q50 Eau Rouge Concept could be something special

With one of Infiniti's chief goals being to adopt a less US-centric product lineup and burnish its standing on the global stage, Nissan's premium outpost will have to get serious about enhancing its offerings' performance and image credentials if it wants to take on the Germans model for model. It dabbled with the idea when it launched its Infiniti Performance Line (IPL), but its sole emissary to this point, the G37 IPL, offered little in the way of actual enhanced performance, focusing instead on visuals and a hefty price tag. This just-revealed Q50 Eau Rouge Concept suggests Infiniti is starting to get the message. Based on the cooking Q50, the Eau Rouge concept features both enhanced visuals courtesy of much more aggressive (and 20-millimeter-wider) carbon fiber bodywork inspired by the company's RB9 Formula One car and an improved stance thanks to a lowered, firmed suspension. As for what's lurking underhood this Detroit Auto Show star, that may be as much a theoretical at this point as anything else, but Infiniti president Johan de Nysschen offers a hint: "If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque," power arrived at via "a big personality, V-cylinder engine with forced induction." Johan, that sounds like a fine place to start. Infiniti Q50 Eau Rouge: Muscular, purposeful, refined - Q50 Eau Rouge concept provides a glimpse of Infiniti's design prowess for high-performance vehicles - Exterior features Infiniti Red Bull Racing Formula One design influences - Q50 Eau Rouge hints at future powerful product line Detroit / Hong Kong – The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan. The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan – infused with the enticing spirit of Formula One. Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power. "If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."