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Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video:

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q30 spied again

The Infiniti Q30 is back in the news thanks to the imminent debut of the QX30 Concept as its crossover counterpart at the upcoming 2015 Geneva Motor Show. The siblings are Infiniti's entrants into the popular premium compact ranks, and the standard hatchback was recently spotted in Europe with the least amount of concealment yet. Granted, this tester is still pretty heavy camouflaged, but this is a lot better aesthetically than the previous garbage-bag-covered look. While the pattern makes specifics hard to discern, the translation from the motor show stand to the road appears to be leaving the Q30 Concept's styling largely intact. Up front, the squinting headlights and swollen-rectangle shape of the grille remain similar, and while they are pretty hard to spot, the slashes down the side are faintly visible from some angles. The rear hews even closer to the original design with a comparable shape for the taillights and hatch, but exhausts are much smaller on this test car. Underneath the skin, the Q30 reportedly shares its platform with the Mercedes-Benz GLA-Class, and the engine is also expected to be the 2.0-liter turbocharged four-cylinder available in Mercedes' compact lineup. Official details should start spilling out soon, though, because Infiniti wants production of the hatchback to begin in 2015 at the Sunderland plant in the UK. A launch for the US market is expected in 2016. Featured Gallery Infiniti Q30 Spy Shots Image Credit: CarPix Spy Photos Infiniti Hatchback Luxury infiniti q30 infiniti q30 concept