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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

The Infiniti QX80 Monograph concept is fully revealed ahead of New York

The big Infiniti QX80, the largest SUV in the company's range and related to the Nissan Patrol sold around the world, is frankly in need of a facelift. The last time the big lug went under the knife was in 2014, and it was a pretty mild nip and tuck. The aging SUV was never much of a looker anyways, although it is certainly distinct. The Monograph concept, which is coming to the New York Auto Show next week, is a preview of where the QX80 is headed. And as we saw in the teaser last week, this styling direction is an improvement. The headlights migrate higher on the front fascia, making the thing look a little less like a sad porpoise and more like a tech-heavy SUV with serious presence. Some of this is simply concept car fantasy, sure – note the lack of mirrors, a favorite concept car trope that'll be replaced by real mirrors for production. But as Infiniti says, the concept "illustrates how the design of INFINITI's QX80 could evolve". Translation: expect the general shape and overall styling to make it to a production vehicle, unless somehow this concept gets roundly panned at the show. Since it seems to be an inarguable improvement over the current vehicle, the inevitable march towards production seems assured. Related Video: Design/Style New York Auto Show Infiniti SUV Luxury infiniti qx80 infiniti qx80 monograph