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Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Infiniti extends long-wheelbase Q50 L for the Chinese market

Want to sell your luxury sedan in China? You're going to need a long-wheelbase model. Not because the still-dominant Chinese government mandates it, or because the customers are taller, but because Chinese buyers tend to like being chauffeured around in the back of their luxury sedans instead of driving themselves, so the priority is on rear-seat space over driving dynamics.
We've seen the likes of Audi, BMW, Cadillac, Mercedes-Benz and Volvo all roll out long-wheelbase versions of their compact and midsize sedans specifically to cater to Chinese tastes. Even Infiniti - which now bases itself in Hong Kong - offers a long-wheelbase Q70 L not only in China but around the world, and has now bolstered its extended offerings with the reveal of the Q50 L, set to debut at the Chengdu Motor Show later this month.
Set to be produced locally for the local market, the Q50 L adds nearly two inches to the wheelbase of the Q50 to the benefit of rear-seat legroom. Power comes from Infiniti's 2.0-liter turbo four offering 208 horsepower and 236 pound-feet of torque, driving to the rear wheels through a seven-speed automatic transmission with drive-by-wire steering.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.