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Nissan's dismal 2019: Where does Japan's struggling brand go from here?
Wed, Jan 8 2020Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about. Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall. Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.  On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with. In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all. What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.
Infiniti takes to Facebook to explain model names, mentions 550-hp flagship
Wed, 19 Dec 2012Infiniti caused quite a stir this week when it announced that it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Many displeased fans and owners took to social media to voice their opinions, and Johan de Nysschen, the new Infiniti boss, responded today with a Facebook post of his own.
In the note, de Nysschen talks about the challenge of product expansions with alphanumeric names that allow for flexibility without encroaching on the trademarked names of other automakers, although we're sure de Nysschen's former colleagues at Audi aren't looking forward to a Q30 or Q50. He also says that as Infiniti grows to become a global brand, the new naming structure - which closely mimics Volvo - is also designed to reduce confusion (just don't tell that to current owners). One thing that de Nysschen assured wouldn't happen is a confusing "X" added to the end of all-wheel-drive model names that would result in names like the Q60X or, even worse, the QX50X.
While we are not looking forward to relearning Infiniti's product lineup, de Nysschen has given us something to look forward to courtesy of a new performance sedan. From the brief explanation of this car, which was used as a key example in explaining the validity of the new names, we learned that the new model will be a performance version of what is now the M sedan, and it will be powered by a "charged induction" 3.0-liter V6 producing more than 550 horsepower. The M's name will become the Q70, but as of right now, it isn't clear if this will be an IPL model or something else.
2019 Infiniti QX50 First Drive Review | A high-tech engine flies under the radar
Thu, Feb 1 2018Update: An Infiniti representative reached out after this review was published and noted that the "Park with Easy Steering" function of the Direct Adaptive Steering system was erroneously left engaged. Infiniti says this feature "reduces feel considerably at low speeds to aid in parking", and that the Easy Steering function will be disabled by default in customer cars unless the customer chooses to engage it. This seems to explain the issues our reviewer had with low-speed steering feel, although we've had other problematic experiences with Direct Adaptive Steering in a broader sense – not to mention the fact that the drive-by-wire system has been recalled several times to fix various issues, and also recalibrated in response to criticism. We hope to get another QX50 soon, and if so we'll compare the low-speed steering response with Easy Steering on and off. Even as manufacturers rush headlong into electrification and autonomous driving, revolutionary internal-combustion engine technologies are still being developed. Consider the Mazda Skyactiv-X Spark Controlled Combustion Ignition process, for example. But Infiniti's VC-Turbo four-cylinder engine, which makes its debut in the 2019 QX50, is truly a work of engineering fortitude. The engine realizes the long-held ambition among engine manufacturers to create a way to alter the compression ratio on the fly, a boon to both power and fuel efficiency. It's a brilliant bit of science that's, unfortunately, still in search of the right car. Don't get us wrong, the QX50 is perfectly competent — it's an exceedingly quiet and comfortable cruiser. However, it's no longer the driver-pleasing machine its predecessor was. That car, originally known as the EX35, was built atop Nissan's sporty FM platform, a front-midship, rear-wheel-drive layout putting the engine aft of the front axle line and giving the vehicle the athletic driving dynamics of a sport sedan. In fact, it was basically a G37 hatchback, and it was sold as the Skyline Crossover in Japan. A shortened FM chassis underpinned the 370Z, to put a finer point on it. For those more concerned with comfort than corners, the 2019 QX50 might actually be a more useful. It rides atop an all-new front-wheel-drive chassis, which means it's able to add more space for both passengers and cargo. It trades a heap of the old QX50's sportiness for comfort and packaging efficiency. If that sounds good to you, perhaps the new QX50 is the right crossover.