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Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

New Infiniti QX crossover: expect a pretty Q60 on stilts

When the doors open at the Beijing Motor Show later this month, Infiniti will have a new concept to show off dubbed the QX Sport Inspiration. It takes the form of a mid-size sport-ute that could preview the next-generation QX70 crossover. The Japanese luxury automaker isn't giving us much to go on aside from the decidedly enigmatic teaser image above. But we're expecting the crossover concept to follow closely along the stylistic lines of the Q60 coupe concept we saw in Detroit earlier this year – albeit in a taller form with more space inside. And that's no bad thing, considering how sexy that two-door show car was. Infiniti tells us to anticipate such design elements as floating A-pillars and wide wheel arches, giving it a forward-looking and aggressive appearance that will foreshadow the company's next generation of crossovers. Watch this space for more as the Chinese auto expo prepares to open its doors on April 25. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INFINITI QX SPORT INSPIRATION BREAKS COVER AHEAD OF 2016 BEIJING AUTO SHOW - First glimpse of exciting new SUV concept from Infiniti - Inspired by 'Powerful Elegance' form language - World premiere at 2016 Beijing Auto Show Rolle, Switzerland – Infiniti has revealed a first glimpse of its daring new QX Sport Inspiration, an exploration of the brand's vision for a next-generation, mid-size premium SUV. Inspired by Infiniti's 'Powerful Elegance' design philosophy, the QX Sport Inspiration features the brand's design hallmarks and stands out thanks to its striking design details and sophisticated craftsmanship. The concept rendering illustrates SUV-like proportions highlighted with wide muscular lines reminiscent of the Q60 Concept, floating A-pillars and extra-wide wheel arches. Alfonso Albaisa, Infiniti Executive Design Director, commented: "The QX Sport Inspiration expresses a power and purpose that is uniquely Infiniti. With a flowing, natural aesthetic, this concept demonstrates how Infiniti can offer something new and exciting with future QX SUV models." The Infiniti QX Sport Inspiration makes its global debut at the 2016 Beijing Auto Show (press days on April 25/26, public days from April 29 – May 4).