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Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti Q30 is the company's first small hatchback

Well, here it is. Despite every attempt to show us the car via teasers, Infiniti has made it to the week of the Frankfurt Motor Show before introducing the all-new Q30, the company's version of the jointly developed Mercedes-Benz A-Class hatchback and the first compact from the Nissan-owned luxury marque. The Q30 will be available with a wide and varied array of gas and diesel powertrains for its appearances in other markets. There will be two 1.6-liter gas engines, in 120-horsepower and 154-hp varieties, and two diesels. The oil-burners, which will not be coming to the US, displace 1.5 liters and 2.2 liters, respectively. As for North America, the Q30 will follow in the footsteps of its Mercedes cousins, the CLA- and GLA-Class, and offer a single 2.0-liter, turbocharged four-cylinder with 208 horsepower and 258 pound-feet of torque. Although it displaces just as much as the CLA's 2.0-liter turbo and matches that car's output, enthusiasts will appreciate the six-speed manual transmission being offered alongside the Mercedes seven-speed, dual-clutch automatic. Say what you will about its Mercedes roots, but Infiniti's decision to offer a six-speed stick here in the US should be respected. The specific set of drive wheels isn't mentioned, although if the A-, CLA-, and GLA-Class are any indication, the Q30 will offer standard front-wheel drive and optional all-wheel drive. That's speculation on our part, but it's a logical assumption. The Q30 has retained the A-Class' front McPherson struts and rear multi-link suspension arrangement. But while it uses an identical design, Infiniti has tuned the shocks to its own specification. Depending on trim, the Q30 will ride on either 18- or 19-inch wheels. Speaking of those trims, there are three of them. The base trim is, um, basic – Infiniti spilled very little ink on the entry level model. In fact, aside from a few simple descriptions, equipment details on the other two trims are quite scarce. Choosing the Premium line will net you unique 18-inch wheels, LED fog lamps, heated door mirrors with body color housings, and twin chrome exhausts. The Sport brings a bit more to the table, making a functional change by lowering the ride height by 0.6 inches and fitting 19-inch alloys. Gloss black and dark chrome accents on the more aggressive front and rear fascias round out the exterior enhancements.