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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti confirms all-new sports sedan will debut in Detroit

While the automotive world may currently be focused on the Los Angeles Auto Show, those looking to stay ahead of the curve have their sights set farther down the road. One such automaker is Infiniti. On the first of the LA press days, the Japanese luxury brand has announced an all-new model to debut in Detroit this January.
According to Infiniti, an all-new model will be unveiled at the 2013 North American International Auto show. The debut will be accompanied by a performance from world renowned Cirque Du Soleil as well as a live stream simulcast of the event.
It's unclear whether Infiniti will be showing a redesign of the G sedan, which has been spotted testing, or a new sub-G compact performance-luxury four-door. We will know for sure on January 14 when we bring you news form the Infiniti stand.

Infiniti invites 22-year-old to work with Red Bull F1 team

Infiniti launched the Infiniti Performance Engineering Academy (IPEA) in 2014, a global talent search for three engineering students from eleven international markets that the automaker would select for a one-year assignment with its Formula One team and road car division. The second year's IPEA competition has concluded, the class of 2015 expanding to five students that get eight months at Infiniti Red Bull Racing headquarters in Milton Keynes, and four months at the company's European Technical Center in Cranfield, UK. Twenty-two-year-old Alex Allmandinger (pictured), a student at the University of Illinois and one of 11 US finalists, is one of those five winners. He'll head to Milton Keynes next month to settle in with the other winners from China, Europe, Russia, and Saudi Arabia. Based on interviews with last year's winners, the IPEA doesn't stick the students in a corner, either – one of them said he had designed seventy parts that went into the RB11 F1 racecar. The video above speaks to some of this year's winners, the video below talks to last year's, and there's a press release below that. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Infiniti gives one U.S. engineering student the Formula One career opportunity of a lifetime NASHVILLE, Tenn. Aug. 20, 2015 – Infiniti has announced that an engineering student from the University of Illinois is one of five global winners of the 2015 Infiniti Performance Engineering Academy (IPEA). For one year, Infiniti will provide 22-year-old Alex Allmandinger with the opportunity to work in Formula One with the Infiniti Red Bull Racing team. After beating 11 other finalists from around the country in an intense shootout event, Allmandinger will move to Infiniti Red Bull Racing headquarters in the UK in September to begin a 12-month placement working with the four-time Formula One World Championship Infiniti Red Bull Racing team, as well as with Infiniti. Allmandinger will spend eight months working on Vehicle Design at the team's headquarters in Milton Keynes, UK – and four months working at Infiniti's European Technical Center in Cranfield – on road car development projects. Formula One technology is more relevant to the automotive industry than ever and will play a key role in the ongoing transfer of technical knowledge and expertise between the race team and Infiniti.