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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's Palmer announces QX30 small crossover production

The name of the game these days in the luxury marketplace is premium compacts. BMW has the 1 Series and 2 Series, Mercedes the A-Class, B-Class, CLA and GLA, Audi has the A1 and A3, even Lexus has the CT 200h. Among the last to get in on the action is Infiniti, but that's all about to change.
Nissan's luxury brand has been working towards a premium compact for some time, revealing the Q30 concept at the Frankfurt Motor Show last year and signing a new deal with Daimler to help develop and produce it. Now it seems that both it and a crossover version have been approved for production.
The news comes from Andy Palmer, Nissan's UK-based COO, chairman of Infiniti and one of the company's top executives under CEO Carlos Ghosn. Late last week Palmer tweeted the following:

The Infiniti Q30 is dead! Long live the Infiniti QX30!

Remember that Infiniti Q30 hatchback we drove last month? It's not coming to the US. But it also is coming to the US. Let us explain. Because of our crossover-obsessed culture, it's easier for automakers to brand new offerings as CUVs rather than hatchbacks. Take one five-door, front-wheel-drive car, add a teensy bit of ground clearance and all-wheel drive, and boom, success! So because the Q30 and ever-so-slightly higher-riding QX30 are so darn similar, Infiniti made the decision to just sell them both under the QX30 name. This might seem stupid to most, but to Infiniti – and the crossover-buying masses – this is actually a pretty logical move. The QX30 arrives in mid-2016. On the base end there's the standard QX30, then there's the lower-riding QX30S, and finally, the higher-than-standard-riding QX30 AWD. They all come with a 2.0-liter turbocharged four-cylinder engine and a seven-speed dual-clutch transmission. They're also practically identical to the Mercedes-Benz A-Class and GLA-Class, except for the swoopy sheetmetal. But even Mercedes sells its cars as two separate model lines. If you're not confused enough yet, feel free to read more in the press release below. Related Video: Infiniti announces QX30 line-up in the AmericasInfiniti QX30 Premium Crossover set to go on sale in mid-2016 NASHVILLE, Tenn. – Infiniti today announced the line-up of its all-new QX30 premium active crossover for the United States and Canada. While sharing basic exterior and interior designs, the QX30 line will be offered in three unique versions, each with its own front and rear fascia, wheel design and interior themes: QX30: The crossover's highly sculpted exterior, unique stance and asymmetric cabin design exemplify Infiniti's design-led approach to product development. This version is sold in Europe and other regions outside of the Americas under the Q30 name. In the Americas, this model will be front-wheel drive. QX30S: With a lower stance, aggressive front and rear fascia, cross-drilled front brake rotors, 19-inch wheels and performance tires, the QX30S is the sports version of Infiniti's new premium compact line. It was shown at this year's Los Angeles Auto Show and is sold in other markets as the Q30S. QX30 AWD: With an intelligent all-wheel drive system, slightly higher ride height and off-road inspired front and rear valence panels, the vehicle is able to take on urban, suburban and winding rural roads in all driving conditions.