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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti explored V8, diesel, hybrid power for Q50 Eau Rouge

Infiniti boss Johan de Nysschen "insists" the car be put into production.
Over the past few years, rumors have swirled about an Infiniti-badged, four-door version of the Nissan GT-R. Makes sense to us - Infiniti could certainly use a performance halo, and the seemingly forgotten IPL initiative hasn't exactly bore any interesting fruit. Enter the Q50 Eau Rouge, which recently debuted for a second time at the Geneva Motor Show packed with the 3.8-liter, twin-turbocharged heart of Godzilla itself.

2016 Infiniti Q50 gets 2.0L turbo four

After adding a US-built, 2.0-liter, turbocharged four-cylinder to the European and Chinese-market Q50, Infiniti will finally add this engine to the US-spec car. Official details are exceedingly scarce, with the company only saying the 2.0-liter will hit dealers this winter and that additional info will be made available this fall. We can, however, make a few safe assumptions based on the engine's output in Europe. According to our previous story on the Decherd, TN-built engine, the turbocharged mill will offer up 211 horsepower and 236 pound-feet of torque. That plants it squarely between the outputs of the 2.0-liter turbo in the BMW 320i and 328i, though it's down on power compared to the engines offered in the Cadillac ATS, Mercedes-Benz C-Class, and upcoming Lexus IS 200t. There's also a 100-plus-horsepower gap between the Q50's two gas-only engines. Considering all of these things, not to mention Infiniti's reluctance to reveal official specs, it seems safe to wager that the Japanese brand will find a way to squeeze more power out of the current 2.0-liter turbo. That'd allow the Q50 to better challenge the competition's entry-level offerings while bringing the starting price point down from the roughly $38,000 it sits at now. That's grain-of-salt conjecture on our part, though, so caveat emptor. Expect to hear more on the Q50's new engine later this year. Until then, scroll down for the official press release cover all of Infiniti's 2016 updates. INFINITI – WHAT'S NEW FOR 2016 For 2016, the Infiniti lineup in the United States expands once again, literally, with a new longer, roomier Infiniti QX50 premium crossover. With its wheelbase extended 3.2-inches, the 2016 QX50 offers greatly increased rear passenger room, as well as additional cargo space. It also features new exterior styling. There are additional changes in store for 2016, starting with the addition of a new 2.0-liter turbo 4-cylinder engine for the Infiniti Q50 sports sedan available in the winter of 2016. Other Infiniti Q50 enhancements will be announced at the North American International Auto Show in January. In addition, revisions to the Infiniti QX60 luxury crossover will be announced at that time. The Infiniti QX80 full-size SUV keeps it fresh for 2016 with a new Signature Edition, which includes Driver Assistance and Split Bench packages, Saddle Tan high-contrast interior, bodyside moldings and chrome mirror caps. The QX80 Special Edition is limited to just 1,000 units.