2010 Infiniti on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti's QX Sport Inspiration is still attractive, in Paris, and now gray

Yes, crossovers tend to be boring. But this one is pretty! Then we remember it's going to turn into the front-drive-based QX50, so we automatically lose some interest. But the wheels will be driven by Infiniti's new VC-Turbo engine, which is kind of exciting! And for the 2016 Paris show, those wheels are bigger – 22-inchers in place of the 21s that the QX Sport Inspiration concept debuted with in Beijing earlier this year. (It's hard to tell a difference in the photos, but you can bet the imaginary ride of this concept will suffer, imaginarily.) The 22s are also painted bronze now along with the brake calipers, and the whole vehicle gets a coat of matte gray paint to replace the silver it was originally shown with. There's also some new brown leather in the previously very black and white interior. It's still pretty black and white, actually. Then there's the variable-compression-ratio VC-Turbo engine that will power the production QX50. We're getting a better look at this 2.0-liter four-cylinder turbo in cutaway form at the Paris show, and it continues to fascinate. It's a pretty neat thing, with a movable stroke position that allows it to vary the compression ratio between 8:1 for performance and 14:1 for efficiency (when the turbo isn't needed). That might not sound terribly cool, but it's a pretty big step forward in the march of efficient power. So yeah, crossovers can be boring, but at least this concept and the production car that will soon follow it have a few things going for them. Related Video: Featured Gallery Infiniti QX Sport Inspiration: Paris 2016 View 12 Photos Related Gallery Infiniti QX Sport Concept Related Gallery Infiniti QX Sport Inspiration concept for Paris View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Infiniti Crossover Concept Cars Luxury 2016 paris motor show infiniti qx sport inspiration concept

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.