2009 Infiniti G37 Journey Sedan 4-door 3.7l on 2040-cars

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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Another Infiniti Q30 image found ahead of Frankfurt debut

Infiniti will introduce the new Q30, its smallest vehicle ever and its first foray into the compact, premium hatchback segment, next month at the 2015 Frankfurt Motor Show. The company confirmed the debut when it issued a single image of the new car last month. Now, we have a second shot. Released by the Twitter account of Infiniti's British outfit, the new shot is part of the #Q30Challenges campaign, which asks users to pick an object they'd like to reinvent. It shows the stylish hatch in the same bronzish-brown hue featured in the first image, but gives us a very wide front three-quarters view. We can see Infiniti's trademark C-pillar treatment, as well as a pair of wavy character lines. The shot also provides an especially good view of the Q30's long hood. The Q30 enters a segment that's nothing if not competitive, even here in the United States where small cars are a relatively recent phenomenon from premium automakers. Audi offers its A3, BMW is in the game with its 2 Series, Mercedes has its CLA and GLA and Lexus competes with the long-running CT 200h. The Q30 will be part of a two-pronged attack that will also include a QX30 crossover. We'll have a whole heap of additional information and images of the all-new Q30 when it makes its global debut next month in Germany. Stay tuned.

Infiniti Q30 prototype spotted winter testing

Infiniti is the latest luxury automaker preparing to join the premium hatchback segment, and after seeing a prototype wrapped in garbage bags undergoing warm-weather testing earlier last month, we're now looking at another test mule running in the snow. Previewed in concept form at the Frankfurt Motor Show over a year ago, the Infiniti Q30 is set to share its platform with the Mercedes GLA – with which it obviously shares its proportions, but from which it will be distinguished with unique styling with trademark Infiniti design cues. It's still hard to tell much from the spy shots (heavily camouflaged as is the prototype), but their emergence at least tells us that development is continuing apace. We wouldn't take too much stock in the Volvo V60 tailing it, though: automakers often benchmark the competition, but the Q30 will more directly compete with the next V40, along with the likes of the Audi A3, BMW 1 Series and (maybe to a lesser extent) the Lexus CT 200h. Expect power to come from the same 2.0-liter four-cylinder engine used in the GLA and its stablemates as well. Production is slated to take place simultaneously in Decherd, TN, and in Sunderland, England, at Nissan Motor Manufacturing UK – one of the largest assembly plants in Europe. A QX30 crossover version better suited to rougher roads is slated to follow as well.