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2017 Infiniti Q30 First Drive

Audi and BMW have owned the premium C-segment for almost a decade now thanks to the A3 and the 1 Series (and 2 Series). Benz's A-Class has become less of a retiree's option and has spawned a popular (if not particularly good) sedan (the CLA) and a crossover (GLA). Down in the lower-class decks, machinery from Subaru is punching well above its weight, while Volkswagen's Golf owns the market in Europe. This all left perennial premium pretenders like Lexus and Infiniti with a problem: how to convince buyers their C-segment machinery was genuinely premium if they were based off a volume-selling donor body from Toyota or Nissan? Mercedes-Benz opened an odd window of opportunity for Infiniti. See, Benz's parent, Daimler, and Infiniti's motherships, Renault and Nissan, have had a technical alliance since 2010. A big technical alliance. So Infiniti was able to develop its hatch to sit atop the A-Class chassis, powertrain, and suspension architecture, though you'd barely know it by looking at the Infiniti from the outside. It has a style all its own, and you're not going to mistake a single angle on the Q30 for anything that comes out of Stuttgart. Nobody makes deeper cuts and curves into its metal than Infiniti. The Japanese brand claims that design is at its core, and whether you love or hate that design, it's hard to argue that point. The Q30 feels like a nicer, easier, more luxurious place than the A-Class on which its based. "Infiniti design is very three-dimensional on every panel. We want to give the sense and the feeling that every Infiniti has been made by an artisan, by hand, not by computer," the company's London-based design boss, Simon Cox, argued. Some will love it, some will hate it, and Infiniti can live with it either way. The point is that the brand is now on the field in a segment that is projected to keep growing at more than 9.4 percent globally, and it got there at a fraction of the normal cost of an all-new car, without having any easily identifiable cap tips to the Benz's far more conservative exterior design. The Benz bits are more obvious inside. Infiniti did such a good job of grafting its design ideas onto the interior hard points that it feels like a nicer, easier, more luxurious place than the A-Class, even if the Benz will be between eight and 10 percent more expensive in most markets. The dash top is clean, swooping, and stitched together beautifully.

Infiniti QX Sport Inspiration Concept previewed ahead of Beijing debut

Infiniti's exterior design has been on point lately. The Q50, QX30, and especially the new Q60 Coupe are among the best looking vehicles in their respective segments. The company's designers even managed to make the homely QX60 look good. And now, those same stylists have issued their official preview of the successor to the QX50. It's called the QX Sport Inspiration Concept and will make its official debut tomorrow at the 2016 Beijing Motor Show. It's not hard to look at this stylish concept and imagine the second-generation QX50, formerly known as the EX. The proportions are just right, for one. The rear overhang is perilously short and the rear glass is raked aggressively – both work with the squat greenhouse and powerful hood to cut a sporty silhouette. The QX Sport Concept's headlights are better looking than the current model's, but still provide a menacing scowl as they flank the trademark Infniti grille. We like the large, air-curtain-style vents behind the front wheels, too; they're a more aggressive, functional take on the current QX70's side vents. The QX Sport's cabin is bisected by a high transmission tunnel, emulating the cockpit-like layout of the current model. And like in that car, this driver-focused layout demands driver-focused interfaces, like the flat-bottomed steering wheel and aggressive, single-piece bucket seats. We wouldn't count on that last item making the production shortlist, though. We'll have more on the QX Sport Inspiration Concept when it debuts tomorrow evening. Stay tuned. Related Video:

Watch Sebastian Vettel become first driver to lap Sochi GP circuit

In April of last year, Sebastian Vettel and David Coulthard drove the unpaved Sochi Formula One circuit in a pair of Infiniti M sedans, getting both muddy and airborne in the process. Now with tarmac laid down and fences put up, Vettel and Coulthard have gone back to the Black Sea vacation spot for another hot lap, this time in a Q50 Hybrid and without the need for mud flaps.
Sochi has earned the blessing of F1's race director, so now the next test will be the fans. With a healthy amount of wall-and-fencing along the straights, it has shades of Valencia for the viewer. We hope it will be much more exciting than its Spanish counterpart when racing happens on October 12. You'll find more videos below covering Infiniti's visits to the Sochi Autodrom, and a press release on the latest lap.