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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2017 Infiniti QX30 beefed up and ready for LA debut

Infiniti has released the first details and photos of its new compact crossover. Dubbed the QX30, the latest addition to the premium lineup is set for parallel debuts at the upcoming auto shows in Los Angeles and in Guangzhou, China. And with it, the luxury automaker is going after a younger demographic. Previewed by the QX30 concept unveiled earlier this year in Geneva, the new crossover joins the Q30 hatchback in Infiniti's new "entry-level" model line. Set to be produced at Nissan's mega factory in Sunderland, UK, the QX30 will be the first Infiniti to be built in Europe. But as you might discern from its introduction in LA, it'll form a vital part of the brand's strategy for the US market as well. The design looks instantly recognizable as an Infiniti, looking almost exactly like the Q30... only more rugged. Apart from the increased ride height, suitably ruggedized lower bodywork, and telltale (but slimline) roof rails, it adopts the same curvaceous, organic lines as the hatchback, and signature double-arch grille and kinked C-pillar as you'd expect from any modern Infiniti. The Japanese automaker has yet to show us much of the interior, but it promises an asymmetric design, premium materials, and ergonomic surfaces. Nor has Infiniti revealed much in the way of technical details. What it has told us, however, is that the new QX30 will encompass an all-wheel-drive system capable of sending up to 50 percent of output to the rear wheels, running through a seven-speed dual clutch transmission. Availability of diesel and gasoline engines will depend on the individual market. If its lower-riding stablemate is anything to go by, we should be looking at a 2.0-liter turbo four producing 208 horsepower and 258 pound-feet of torque. Technical specifications are due to be announced closer to its market introduction in the middle of next year. At that point, rivals like the Mercedes GLA, Audi Q3, BMW X1, and Lexus NX will be put on notice as Infiniti joins an increasingly competitive market for premium compact crossovers.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"