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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

Infiniti Synaptiq concept 'spinal lock attachment' makes you one with your car

The theme of this year's LA Design Challenge is "Sensing the future" and asks, "How will cars interact with us in 2029?" Infiniti has kicked off entries in the LA Auto Show's yearly visionary party with its low, wide and versatile Synaptiq concept. Less a car and more of a set of interlocking pieces, the Synaptiq is termed a "universal fuselage pod," a teardrop-shaped capsule with a liquid-crystal canopy that can be fitted to different propulsion devices: a Formula One-like chassis, a desert buggy rig and a jet airframe.
Yet it answers the challenge not by being able to fly through deserts and air, but with its human-machine interface. The driver/pilot wears a Synaptic S.U.I.T. (Symbiotic User Interface Technology) fitted with biometric sensors and synthetic muscles, and through a "spinal lock attachment," he or she is made one with the car.
You gaze upon its gewgaws in the gallery above, and read more about it and other concepts from Acura, CALTY, Honda, Mercedes-Benz, Nissan, Peterbilt, Qoros, Subaru and Volkswagen that will vie for the King of the Future title at next week's LA Auto Show.