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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Production Infiniti QX30 coming to LA Auto Show

Infiniti showed its QX30 small crossover in concept form at this year's Geneva Motor Show, and now, we've got confirmation that the production car will debut in Los Angeles. But this is just one of some 30 global reveals that will take place at the LA Auto Show this November. The QX30 will be a higher-riding version of the new Q30 hatchback that we'll see in Frankfurt later this month. And since the Q30 shares a lot of its underpinnings with the Mercedes-Benz A-Class, we can probably expect the QX30 to be a sort of Infinitized GLA-Class. Just picture a lifted version of the production Q30 we've already seen in teaser shots. In addition to 30 global debuts, the LA Auto Show will host 20 North American reveals, including the Jaguar F-Pace, Kia Sportage, and Bentley Bentayga that will initially be shown in Frankfurt. The only other LA show global reveal we know about right now is the 2016 Hyundai Elantra. Still, there will no doubt be a lot to talk about come November, with Alfa Romeo, BMW, Bentley, Fiat, Ford, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi, Nissan, Porsche, Subaru, and Volkswagen all confirming that they'll have something to show in Los Angeles. Naturally, we'll be on site with our usual obsessive auto show coverage. Related Video: THIRTY WORLD DEBUTS CONFIRMED FOR 2015 LOS ANGELES AUTO SHOW 50 total reveals expected and will be streamed live by CNET from the show floor LOS ANGELES, CA (September 2, 2015) – The Los Angeles Auto Show (LA Auto Show®) announced today that 30 world debuts, totaling 50 vehicle unveilings overall, will be introduced in front of media, analysts and automotive industry executives during its Press & Trade Days, November 17-19, 2015. Almost every manufacturer will be making news, and while most have yet to announce details, a few manufacturers have begun to share their debut plans. Specifically, Infiniti will have a global reveal of its all-new QX30 crossover and Hyundai will host the world premiere of its all-new Elantra. Other debuts include Jaguar's first luxury SUV, the F-PACE, and Kia's next generation Sportage. Other automakers officially confirming premieres include Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.