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Infiniti shows Q30 interior ahead of Frankfurt debut

Infiniti is supposed to debut the all-new Q30 hatchback at the 2015 Frankfurt Motor Show, but as the show is still a couple of weeks away and the company has elected to release yet another image, we aren't sure there'll be all that much to see come Sept. 15. With that in mind, then, we give you the first images of the entry-level hatch's cabin, and they're, um, wow. We knew the Q30 had a lot in common with the Mercedes-Benz A-Class but as these images show, this is far more than a common platform. The steering wheel, instrument cluster, switchgear, and shifter are direct from the Mercedes parts bin. From the looks of the images, the Q30 will even have a Mercedes-style key. This might not garner much attention in the budget ranks – take the Scion iA and Mazda2, for example – but this degree of parts sharing in the premium market is sure to raise some eyebrows. It's also a rather bewildering move for Infiniti. The company is, in effect, selling a Mercedes-Benz to any new customers it attracts. That'll certainly make a Q50 a hard sell when it comes time for an upgrade. Now, in Infiniti's defense, there are some differences in the layout here. The triple nozzle-style HVAC vents have been replaced with a more conventional pair of outlets, and the instrument cluster hood extends over the built-in navigation screen. That design decision, in particular, will certainly appeal to critics of the tacked-on-tablet look offered by Mercedes. The analog buttons for the multimedia system have also been tweaked, with the result looking far cleaner than the mess of buttons offered on Mercedes' products (we wouldn't be shocked to see this layout arrive on a facelifted A-, CLA-, or GLA-Class in the near future, though). Beyond those changes, though, there are multiple Mercedes design hallmarks here, including the location of the controls for the seat adjustments. You can check out the Q30's cabin in both right- and left-hand drive varieties courtesy of the images above. And for comparison's sake, we also included our most recent gallery of the Mercedes-Benz GLA-Class at the bottom of the page. Have a look and be sure to scroll down for the official press release. September 1, 2015 Countdown Frankfurt: First ever Infiniti Q30 active compact opens its doors before world premiere ? Q30 – The first global Infiniti compact ? Q30 interior design echoes daring expression of exterior ?

Daimler and Nissan to build luxury cars at new plant in Mexico

A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.

2017 Infiniti Q30 First Drive

Audi and BMW have owned the premium C-segment for almost a decade now thanks to the A3 and the 1 Series (and 2 Series). Benz's A-Class has become less of a retiree's option and has spawned a popular (if not particularly good) sedan (the CLA) and a crossover (GLA). Down in the lower-class decks, machinery from Subaru is punching well above its weight, while Volkswagen's Golf owns the market in Europe. This all left perennial premium pretenders like Lexus and Infiniti with a problem: how to convince buyers their C-segment machinery was genuinely premium if they were based off a volume-selling donor body from Toyota or Nissan? Mercedes-Benz opened an odd window of opportunity for Infiniti. See, Benz's parent, Daimler, and Infiniti's motherships, Renault and Nissan, have had a technical alliance since 2010. A big technical alliance. So Infiniti was able to develop its hatch to sit atop the A-Class chassis, powertrain, and suspension architecture, though you'd barely know it by looking at the Infiniti from the outside. It has a style all its own, and you're not going to mistake a single angle on the Q30 for anything that comes out of Stuttgart. Nobody makes deeper cuts and curves into its metal than Infiniti. The Japanese brand claims that design is at its core, and whether you love or hate that design, it's hard to argue that point. The Q30 feels like a nicer, easier, more luxurious place than the A-Class on which its based. "Infiniti design is very three-dimensional on every panel. We want to give the sense and the feeling that every Infiniti has been made by an artisan, by hand, not by computer," the company's London-based design boss, Simon Cox, argued. Some will love it, some will hate it, and Infiniti can live with it either way. The point is that the brand is now on the field in a segment that is projected to keep growing at more than 9.4 percent globally, and it got there at a fraction of the normal cost of an all-new car, without having any easily identifiable cap tips to the Benz's far more conservative exterior design. The Benz bits are more obvious inside. Infiniti did such a good job of grafting its design ideas onto the interior hard points that it feels like a nicer, easier, more luxurious place than the A-Class, even if the Benz will be between eight and 10 percent more expensive in most markets. The dash top is clean, swooping, and stitched together beautifully.