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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.

2022 Infiniti QX55 Road Test | Yes, crossover coupes can be weekend warriors

SAUGATUCK, Mich. -- We almost didn’t take it. The 2022 Infiniti QX55 wasnÂ’t our first choice for a long weekend getaway to the frozen shores of Lake Michigan. No slight against this stylish crossover -- itÂ’s just not all that big. Especially for two adults, a preschooler, a golden retriever and all of the things needed for a winter vacation. The night before we left, in the drive-through line at CulverÂ’s, we decided: “Hey this thing is really nice. LetÂ’s hope everything fits.” More important decisions have been made with less thought, so the next morning I began packing the QX55. With 26.9 cubic feet, thereÂ’s actually more cargo space than coupe-styled crossovers like the 2022 Audi Q5 Sportback, Mercedes GLC Coupe and BMW X4. Still, the graceful rooflines limit storage capacity for all of these. In my mind, theyÂ’re more commuter crossovers. If you need real space, you would opt for the more upright QX50 and its 31.4 cubic feet of cargo room.  But what the hell is a cubic foot, really? Trunks and cargo areas are often as much about shape as they are about raw volume, and the QX55 turned out to be surprisingly roomy. I wedged a large Samsonite carry-on (19 inches long, 13.5 inches wide), a massive duffle bag, a box of food and stuff, a case of beer, a sled and a few other things, plus two heavy winter parkas laid over the top. For the return trip, we wedged even more stuff in there, including a trash bag filled with laundry and beer from the local brewing scene. On the way there, I could see out the back. On the way home, not so much. For more adventures in loading up the QX55, check out this luggage test. ThatÂ’s the tradeoff and something youÂ’ll want to consider if youÂ’re buying something like the QX55. You need to really like the styling, and this segment includes lookers like the X4, which are more compelling visually than their boxier brethren. The QX55 shares InfinitiÂ’s variable compression turbo, which makes 268 hp and 280 lb-ft of torque, so thereÂ’s no compelling powertrain reason to seek out the coupe version. Even though the 55 is more rigid than the 50, youÂ’d really need to be an engineer to notice the difference. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The steering is light and the suspension is tuned for comfort. If youÂ’re looking for a driver, consider any of the German competitors first, though the VC turbo is an interesting engine that has some heart.