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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's fastback 2021 QX55 crossover shows its stylish rear end

First announced in August 2019, the Infiniti QX55 will finally make its global debut on Tuesday, November 17. Nissan's luxury division released a preview image that gives us the best look yet at the next addition to its range. The QX55 is closely related to the QX50 crossover under the sheetmetal, but it stands out from its more family-friendly sibling with a rakish, fastback-like roofline that will inevitably attract the coupe label. It will be to the QX50 what the BMW X4 is to the X3. Although we haven't seen its front fascia yet, Infiniti's preview image shows the rear end wears horizontal LED lights that stretch deep into the quarter panels, along with a roof-mounted spoiler. We were pleasantly surprised by the QX50's upmarket interior, so we're expecting a comparable degree of opulence in the QX55. It's too early to tell if Infiniti will simply copy the 50's cabin layout and paste it inside the 55, or if the latter will receive a look of its own. Similarly, technical specifications won't be published until the model's introduction. We expect that the VC Turbo four-cylinder engine, which was a finalist for the 2019 Autoblog Tech of the Year award, will appear on the roster. All-wheel drive will certainly be available, and Infiniti may offer an entry-level variant with front-wheel drive. Infiniti will present the 2021 QX55 online Tuesday during an event that will star singer Aloe Blacc. It will stream the concert-unveiling cross on its various social media platforms starting at 8:55 p.m. Eastern time, 5:55 p.m. Pacific time. Built in Mexico, the model will arrive in American showrooms in early 2021 with a base price pegged above $40,000. What's next? The QX55 will stand out as the first model released under Infiniti's Nissan-Plus strategy, which was presented as a way to cut costs and boost profits by increasing the number of components it shares with its parent company. However, leaning more heavily on Nissan will not dilute its image or its products, according to executives. Stylists are in the process of overhauling Infiniti's design language, and the brand's reboot will put a major emphasis on technology. Looking ahead, the QX will be followed by the next-generation QX60, which is tentatively due out in 2021 as a 2022 model, and by the company's first series-produced electric car. Related Video:

2022 Infiniti QX60 fully revealed with vastly improved design

After a "concept" was shown last September, the significantly redesigned 2022 Infiniti QX60 has finally been revealed. And inside and out, it's a huge design improvement. It has a more traditional SUV exterior, with a much more modern and luxurious-looking interior complete with an infotainment system from this decade. As expected, the production QX60 looks just like the concept, and that's good in our book. It has a boxier, more confident shape but still with the brand's signature curvy detailing. The new two-tone paint is only available on the top-level Autograph trim, though. Interestingly, the new QX60 has the same wheelbase as the crossover it replaces, though it's overall two inches shorter and about an inch taller. Perhaps not surprisingly, the QX60's interior doesn't seem to have changed in size much. Only cargo space has been announced, and while it has 1.4 cubic feet more space with the third row folded, space is down by between 0.4 and 1.4 cubic feet behind the first row and the third row respectively. Space wasn't really the QX60's interior weakness, though — that was in the extremely dated design. Fortunately, the new model tosses everything from the old one out the window. It now has a low, flowing dash that helps provide a more airy feeling. It has the en vogue full-width air vents. It's particularly fetching in Autograph trim as shown above with semi-aniline quilted leather and open-pore wood trim. The infotainment is updated and features a 12.3-inch touchscreen. It can be matched with an available 12.3-inch instrument screen and a 10.8-inch head-up display. Infiniti has added additional sound-deadening, too, and among the standard features are a panoramic sunroof, three-zone automatic climate control, eight-way power heated seats, wireless Apple CarPlay, wired Android Auto and seating for seven. The Autograph swaps the second-row bench for captain's chairs. Powering the new QX60 is a tried-and-true 3.5-liter V6 making the same 295 horsepower and 270 pound-feet of torque as before. But, like its cousin the Nissan Pathfinder, it's now connected to a nine-speed automatic transmission, which also bumped towing capacity up to 6,000 pounds. Front-wheel drive is standard with all-wheel drive available on all trim levels. Infiniti says the all-wheel-drive system has been reworked for faster engagement, and it's able to send up to half of the engine's power to the rear wheels.