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Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video:

Infiniti bringing Q50 Eau Rouge to Geneva, now with engine [w/video]

During last month's Detroit Auto Show, Infiniti rolled out the lustrous Q50 Moulin Eau Rouge concept - a preview of what could be a solid performance offering from Nissan's luxury arm. Problem is, the car shown in Detroit was all show and no go - literally.
Infiniti was keen to talk about how the Eau Rouge would feature "a big personality, V-cylinder engine with forced induction" with "over 500 horsepower and 600 pound-feet of torque," but the showcar had no such powerplant underhood. In fact, it didn't have any powerplant under the hood at all. That'll change next month, however, as Infiniti has now confirmed that it will bring the Q50 Eau Rouge to the Geneva Motor Show in March, complete with the promised "big personality" engine.
"Our engineers have perfectly captured the tone of Infiniti's take on premium performance, and a car that is as impressive as the Q50 Eau Rouge sounds is surely a car to challenge performance cars in the premium sector," said Infiniti's President, Johan de Nysschen. Regarding that sound: he ain't foolin' - the automaker has released a teaser video that gives us our first listen at what the Q50 Eau Rouge will sound like once its powerplant is nestled underhood. Scroll down to give it a watch - err, listen - and have a look beyond that for the company's official press blast.

Autoblog's Matt Davis named Infiniti global product and brand communications director

The door that separates automotive journalism and automaker PR swings both ways, and swings often as we see journalists move over to PR and vice versa. This time, however, it's one of ours.
That would be Matt Davis, longtime European correspondent for Autoblog and frequent contributor to numerous other publications including AutoWeek, Edmunds and Esquire. He was co-founder and longtime chairman of the World Car of the Year Awards, and serves on the jury for the International Engine of the Year awards as well. Matt has resided in Milan since 2001, writing for publications around the world in a number of languages, but will now be moving to Hong Kong.
That's where he will be taking up his new position as Global Director of Production and Brand Communications for Infiniti, which relocated its global headquarters to Hong Kong from Japan more than two years ago. In his new capacity, which he officially assumes on July 14, Davis will report directly to Infiniti's general manager of communications Stefan Weinmann.