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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti's QX50 Concept debuts in oh-so-close-to-production form in Detroit

Infiniti debuted the new QX50 concept today at the Detroit Auto Show, a preview of the midsize crossover set to hit the market soon and an evolution of the 2016 QX Sport Inspiration. This previews the followup to the current QX50, which debuted way back in 2007 as the Infiniti EX. The QX draws on Infiniti's current design language and looks like a slightly shortened version of the larger QX60. While this is still a concept, don't expect the full production version to stray too far from what we see here. Infiniti's press release is full of phrases like "driver-centric, passenger-minded" design, but in reality it's just a handsome but mostly traditional shape. The big news is that the QX50 will be the first application of Infiniti's trick variable-compression 2.0-liter turbocharged inline four. The engine's design promises both high horsepower and high fuel economy. Infiniti is claiming 268 horsepower and 27-percent better fuel economy when compared to the outgoing model. View 17 Photos Also coming on the new QX50 are a suite of active safety and autonomous features. While the details on both are extremely vague, Infiniti claims that the autonomous tech will allow the driver to retain ultimate control over the vehicle. That seems a bit counter to how autonomous driving works, so it will be interesting to see how the system actually functions. The active safety systems are said to be proactive, with future versions using lasers, radar, and cameras. While the outgoing QX50 was a rear-wheel-drive swoopy crossover, this new model appears to send power to the front wheels. Infiniti's release doesn't expressly say, but it does hint towards it with notes about a shorter hood and a "front-biased intelligent all-wheel drive system." This makes sense, and we don't see many enthusiasts lamenting the loss of a dated, rear-drive crossover. No word on pricing or when we'll actually see a production version. The current model turns 10 this year, albeit with a mid-cycle refresh. Look for news of a final production version very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Infiniti QX50 Concept View 24 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog Design/Style Detroit Auto Show Infiniti Technology Emerging Technologies Crossover SUV Concept Cars Videos Original Video 2017 Detroit Auto Show infiniti qx50 variable compression ratio