2006 Infiniti G35 Base Sedan 4-door 3.5l on 2040-cars

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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti QX30 Concept is... a mountain lion that stings?

According to Alfonso Albaisa, Executive Design Director at Infiniti, "The Q30 Concept was like a panther, lithe and slender. We transformed the QX30 Concept into a mountain lion, strong and muscular." He added, "With its higher stance and edgier design to match its tough capabilities, you can almost visualize how the QX30 Concept floats like a butterfly and stings like a bee." We're not quite sure that it looks like a mountain lion or whether it buzzes and stings, but it's definitely more aggressive than the Q30 Concept that it shares a good deal of underlying structure with, and that seems appropriate. We also think it stands apart as different than the cars it will compete against, like the Audi Q3, BMW X1, Mercedes-Benz GLA, Lexus NX and Buick Encore, which is a good thing, considering that those models have a solid head-start in the burgeoning premium compact crossover segment in which the QX30 will play. Power in this conceptual crossover comes from a 2.0-liter, turbocharged four-cylinder, and a seven-speed automatic transmission sends power to all four wheels, but Infiniti is quick to say that the QX30 will boast "a wide range of powertrains," so perhaps a hybrid or diesel could join the fray in some markets. We'll have to wait and see, but Infiniti says the QX30 is "earmarked for production" in 2016. Feel free to read more in the press release below, but not before scrolling through our high-res gallery of live images from Geneva, above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Stylish and Capable: Infiniti QX30 Concept debuts in Geneva – Infiniti's precursor to a premium compact crossover – Sharp design, rugged looks and command sitting make QX30 Concept the ideal urban explorer – Hints at a full range of powertrains to suit every need Hong Kong/Geneva – Infiniti has revealed the stylish and highly capable QX30 Concept, the design vision that will inspire a new premium compact crossover. Making its debut at the 2015 Geneva International Motor Show, the QX30 Concept cements Infiniti's ambitions to expand into the global premium compact segment, which is forecast for significant growth with the entry of younger affluent customers. Combining the sleek lines of the coupe with the command sitting and all-wheel drive of a crossover, the QX30 Concept is just as adept at navigating high street as it is exploring weekend getaways.

2025 Infiniti QX80 First Drive Review: So close to being great

NAPA, Calif. – Confession time. I kind of forgot that the Infiniti QX80 exists. Sure, itÂ’s gotten a refresh or two in the past few years, but it's essentially been the same big olÂ’ three-row SUV since 2010. IÂ’m pretty sure I used to call it Fudgie the Whale. Or maybe it was Pudgie the Whale. Like I said, itÂ’s been a minute. Now IÂ’ve gotten a taste of the 2025 QX80 and hey, what do you know, there is a lot to like. The third-generation of the body-on-frame SUV goes big on tech, style and comfort, making it a respectable triple into the right-center gap. However, its ride quality keeps the QX80 from being a home run. FudgieÂ’s V8 was nixed in favor of a 3.5-liter twin-turbo V6 good for 450 horsepower and 516 pound-feet of torque. Sure, it doesnÂ’t sound quite as good as the older powerplant, but it produces more power and better fuel economy to boot – 18 mpg combined with rear-wheel drive and 17 with four-wheel drive. The old one managed only 15 mpg with four-wheel drive. With low-mpg numbers like these, thatÂ’s actually a huge difference. The new turbo V6 is well-mated to a nine-speed automatic transmission, putting the power down to the rear wheels as standard in Pure and Luxe trims, or all four wheels as an option with those trims or as standard with the higher Sensory and Autograph. There are no complaints about power delivery. It has more than enough grunt for merging and the transmission downshifts readily for easy passing. There are five drive modes as well as a Personal setting, but I spend my time alternating between Standard and Sport. The latter tightens up the steering and powertrain, allowing the SUV to hustle fairly well on a twisty road without much body roll. ItÂ’s no Mercedes-AMG GLS, but starting at under $85,000 including destination, itÂ’s not nearly as expensive either. ItÂ’s when youÂ’re just toddling around town that the ride quality becomes a problem. All but the base Pure trim comes equipped with an “Electronic Air Suspension” and “Dynamic Digital Suspension,” the latter function monitoring the QX80Â’s motions to electronically apply damping forces. This isnÂ’t necessarily anything new in the automotive world, but other manufacturers just do it better. Up and down motions are well-controlled, but IÂ’ve been in row boats with more side-to-side stability. My head gets tossed around like IÂ’m piloting a Jeep on a dusty back road, and all IÂ’m doing is driving the paved streets of Napa Valley, California.